The Role

We're looking for a results-driven Paid Ads Specialist who knows how to turn ad spend into real ROI. You'll plan, launch, optimize, and scale campaigns across Meta, Google, and LinkedIn Ads — often managing several campaigns across multiple ad accounts at once — owning performance end to end: strategy, targeting, structure, budgets, bidding, testing, and measurement.

You're equal parts strategist and analyst: just as comfortable architecting a multi-account testing plan as you are living in the numbers and turning them into the next optimization. You'll work closely with our marketing and creative teams to push performance further with every iteration.

What You'll Do

- Plan, launch, manage, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, Shopping), and LinkedIn Ads
- Run multiple campaigns across multiple ad accounts simultaneously, with disciplined structure, naming conventions, and prioritization to keep everything organized and on pace
- Build and refine audience targeting strategies, including custom audiences, lookalikes, retargeting, and full-funnel audience journeys
- Own budget management and scaling — pacing, reallocating spend, scaling winners, and cutting losers across accounts
- Analyze performance (ROAS, CPA/CPQL, CTR, CPC, conversions) and turn data into decisive action
- Own conversion tracking and measurement, including GA4, Meta Pixel/CAPI, Google Tag Manager, UTM taxonomy, and CRM/HubSpot attribution — ensuring every campaign is accurately measured
- Design and run A/B and incrementality tests across audiences, placements, bidding, and creative
- Direct creative testing — setting priorities and feedback loops, and collaborating with our marketing and creative teams to improve ad performance with every round




- Deliver clear performance reports with actionable insights and forecasts to marketing leadership
- Stay ahead of platform updates, policy changes, and emerging best practices
- Ensure campaigns comply with platform policies, and that all assets, imagery, music, and copy are properly licensed and IP-compliant

What You Bring

- Proven experience managing successful campaigns on Meta, Google, and LinkedIn Ads, with a track record of hitting ROAS/CPA targets
- Agency background managing multiple client accounts in parallel
- Experience managing multiple ad accounts and many concurrent campaigns at scale, without sacrificing quality
- Track record running campaigns for U.S. or Canadian brands
- Strong grasp of performance marketing and conversion optimization
- Skill in identifying and targeting the right audience at every funnel stage
- Strong measurement chops — hands-on with GA4, Meta Pixel/CAPI, GTM, UTMs, and attribution
- Experience briefing creative teams and directing creative testing from performance data (you direct what to test; you don't need to design or write it)
- Sharp analytical instincts and total comfort working with performance data
- Highly organized, self-managing, and process-driven, able to juggle many campaigns and accounts while keeping them all optimized
- Strong written and verbal English communication
- Working knowledge of copyright and IP considerations in advertising (licensed assets, music rights, brand usage)
- Self-starter mindset with strong ownership of results

Nice to Have

- Experience in e-commerce, DTC, logistics/fulfillment, or B2B/SaaS brands
- Familiarity with HubSpot and B2B lead-gen funnels

Why Join Us

- Work with a growing, ambitious brand where your campaigns directly move the needle
- High autonomy and full ownership over your accounts — no micromanaging, just results
- A performance-driven culture that gives you real room to test, learn, and scale
- Genuine potential for long-term collaboration as the brand grows

📌 Paid Ads Specialist (Colombia)
🏢 Forceget Supply Chain Logistics - Powered by AI
📍 Colombia