Digital Marketing Manager
Performance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.
This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.
You’ll be responsible for:
Paid acquisition
Organic growth
Campaign execution
Funnel optimization
Audience growth
Lead generation
Revenue performance
You’ll manage and optimize campaigns across platforms including:
Google Ads
Meta (Facebook & Instagram)
LinkedIn
X (Twitter)
Reddit
TikTok
Pinterest
YouTube
Emerging digital marketing channels
If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.
What You’ll OwnPaid Media Strategy & Campaign Execution




Build and manage campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter) Ads
Reddit Ads
TikTok Ads
Develop full-funnel B2B lead generation strategies.
Launch campaigns end-to-end, including:
Audience targeting
Campaign structure
Conversion tracking
Creative direction
Optimization workflows
Write and test high-converting ad copy.
Continuously test:
Messaging
Audiences
Hooks
Creative formats
Landing pages
Organic & Social Media Growth
Drive organic growth across:
LinkedIn
X (Twitter)
Instagram
TikTok
Other relevant social platforms
Develop content strategies aligned with paid marketing initiatives.
Test messaging organically before scaling through paid campaigns.
Increase:
Audience engagement
Brand awareness
Organic reach
Inbound demand
Identify platform trends and growth opportunities.
Campaign Optimization & Scaling
Monitor ca

📌 Digital Marketing Manager (Colombia)
🏢 Pavago
📍 Colombia