10 sep
|
Publicis Groupe Holdings
|
Bogotá
10 sep
Publicis Groupe Holdings
Bogotá
Company Description
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.
Overview
How You’ll Make an Impact
Epsilon LATAM’s Revenue Growth organization is the company’s central monetization engine, connecting commercial strategy with technology and data capabilities to enable sustained growth across highly competitive markets. The team develops proprietary platforms for Programmatic DOOH (pDOOH), Performance Media, Reporting & Analytics, and Media Planning, with direct impact on revenue generation and competitive differentiation across Latin America.
As Senior Product Owner, you will serve as the strategic link between commercial, engineering, data, operations, and executive leadership teams. You will own the full product lifecycle—from vision and roadmap through adoption and impact measurement—transforming business opportunities into scalable initiatives that create tangible value for clients, publishers, and Epsilon’s internal operations across Mexico, Brazil, Argentina, Colombia, Chile, Miami, and other expanding markets.
Responsibilities
What You’ll Do
Strategy & Roadmap
Define and manage short-, medium-, and long-term roadmaps for pDOOH, Performance Media, Reporting & Analytics, and Media Planning platforms, aligning investments with commercial growth objectives.
Translate opportunities and insights from clients, publishers, and internal stakeholders into strategic, scalable product initiatives.
Identify AdTech and MarTech trends and anticipate platform evolutions that position Epsilon LATAM as a regional leader in digital media.
Articulate product vision to executive leadership, commercial teams, and strategic partners with clarity and outcome orientation.
Backlog Management & Requirements
Create and prioritize user stories and acceptance criteria with a focus on business value, customer impact, technical feasibility, and operational urgency.
Maintain and evolve the product backlog, ensuring transparency, alignment, and traceabil
📌 Senior, Product Owner (Bogotá)
🏢 Publicis Groupe Holdings
📍 Bogotá