Position Summary

Leads the company’s commercial organization through the direct sales and digital channels. This role will be responsible for adding value to our growth activities by identifying new commercial opportunities and managing sales and marketing efforts including but not limited to recognition, sales incentives and training. The Commercial Director will keep abreast of trends and market conditions to provide strategic advice to upper management.

The Commercial Director has an entrepreneurial mindset and great leadership skills. This leader must be a creative strategist with excellent analytical skills, organizational abilities and a true understanding of market trends, technology and processes that should be implemented to generate revenues and lead to sustainable growth.

Essential Duties and Responsibilities
- Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth.
- Fully understand the requirements of existing customers to ensure their needs are being met




- Operational excellence in the day-to-day management of the business, including, but not limited to forecasting, recruiting, training, hiring, performance management, collaboration, teamwork, and best practice sharing.
- Collaborate with Marketing, Finance, Customer Service, IT, and Business Intelligence to accelerate sales cycles, generate new sales opportunities and drive revenue.
- Conduct market research and analysis to create detailed business plans on commercial opportunities—expansion, business development, new channels etc.
- Lead the development of an annual sales calendar, including key initiatives, field incentives, recognition events and launch sales incentive bonuses.
- Monitor performance of commercial activities using key metrics and prepare reports for senior management
- Ensure a flawless transition between the traditional business model to the new relationship Digital selling Business model.
- Build strong, high-level rel

📌 Commercial Director CAM (Colombia)
🏢 MRINetwork
📍 Colombia