Overview:
Senior Financial Planning and Analysis Analyst:
Location: Remote, Colombia Work Model: Remote
About the Role:
The Senior FP&A; Analyst serves as the primary finance business partner to the Marketing organization and owns the financial rhythm of business. This role partners directly with senior marketing leaders to drive strategic planning, operating forecasts, investment decisions, and performance insights for a SaaS software business. The position combines financial leadership, operational rigor, and analytical modeling to support pipeline generation, marketing efficiency, and operating expense management.
Your Role Responsibilities — Here's What You'll Do:
- Own the marketing financial rhythm of business, including annual planning, quarterly forecasts, monthly close reviews, and executive reporting
- Partner with VPs and senior marketing leaders to evaluate investments and resource allocation decisions
- Develop forecasting models for pipeline creation, conversion rates, customer acquisition cost (CAC), payback periods, and marketing sourced revenue
- Lead annual budget and headcount planning processes for general marketing teams.
- Provide monthly variance analysis identifying key drivers of spend, productivity, and business performance
- Create scenario analyses for demand generation strategies, market expansion, digital marketing programs, events and partner initiatives
- Establish KPI dashboards and performance metrics that improve accountability and decision making
- Deliver executive-ready insights and recommendations to finance and marketing leadership
- Drive process improvements, automation, and data integrity across financial and operational datasets
Role Essentials:
- 5+ years of progressive FP&A;, corporate finance, or strategic finance experience
- Advanced financial modeling experience covering both topline demand generation metrics and operating expenses
- Experience partnering with executive-level stakeholders and influencing decisions th
📌 Senior Financial and Planning Analyst (Bogotá)
🏢 Hyland
📍 Bogotá