We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The adecuado candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Responsibilities
Develop and execute digital marketing strategies and campaigns across relevant online channels.
Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
Analyze marketing data and generate performance reports and actionable insights.
Conduct A/B testing of ads,



landing pages, audiences, messaging, and other campaign elements.
Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
Manage and optimize email marketing campaigns and audience segments when required.
Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
Maintain accurate campaign documentation, calendars, budgets, and performance records.
Continuously test new strategies, channels, and approach

📌 Digital Marketing Specialist CO (Guatape)
🏢 Simera
📍 Guatape