? Planning Analyst
? About the Role

At Publicis Integral Delivery (PGD), we are looking for a Planning Analyst to support the development, execution, and optimization of media plans for global clients. This is a great opportunity for an analytical and detail-oriented professional with 1–2 years of experience in media planning, digital marketing, paid media, or advertising.

? Key Responsibilities
? Support the development and execution of media plans aligned with client objectives, audiences, budgets, and KPIs.
? Analyze market, audience, competitor, and campaign performance data.
? Support budget allocation, investment tracking, and campaign pacing.
? Monitor campaign delivery and identify opportunities for optimization.
? Prepare reports, presentations, performance summaries, and recommendations.
? Collaborate with Planning, Buying, Account Management, and Analytics teams.
? Work with international stakeholders and teams across different markets.
? Ensure accuracy and quality of planning documents, trackers, and campaign information.





? Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
1–2 years of experience in media planning, media buying, paid media, digital marketing, or advertising.
? Understanding of media KPIs, budgets, campaign performance, and reporting.
? Strong Excel and PowerPoint skills.
?️ English B2+.
? Strong analytical and numerical skills.

⭐ Key Skills
Analytical thinking & problem-solving
? Data analysis & interpretation
? Budget and investment tracking
? Organization & attention to detail
? Communication & stakeholder management
? Proactive and collaborative mindset
⏱️ Ability to manage multiple priorities

? Why PGD?
Join a global, technology-driven environment where you’ll work with international teams and clients while developing your expertise across Media, Data, Technology, and Marketing.

📌 Planning Digital Analyst (Bogotá)
🏢 Publicis Global Delivery (PGD)
📍 Bogotá