? Planning Analyst

? About the Role

At Publicis Integral Delivery (PGD) , we are looking for a Planning Analyst to support the development, execution, and optimization of media plans for global clients. This is a great opportunity for an analytical and detail-oriented professional with 1–2 years of experience in media planning, digital marketing, paid media, or advertising.

? Key Responsibilities

- ? Support the development and execution of media plans aligned with client objectives, audiences, budgets, and KPIs.
- ? Analyze market, audience, competitor, and campaign performance data .
- ? Support budget allocation, investment tracking, and campaign pacing .
- ? Monitor campaign delivery and identify opportunities for optimization.
- ? Prepare reports, presentations, performance summaries, and recommendations .
- ? Collaborate with Planning, Buying, Account Management, and Analytics teams.
- ? Work with international stakeholders and teams across different markets.
- ? Ensure accuracy and quality of planning documents, trackers, and campaign information.





? Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field .
- 1–2 years of experience in media planning, media buying, paid media, digital marketing, or advertising.
- ? Understanding of media KPIs, budgets, campaign performance, and reporting .
- ? Strong Excel and PowerPoint skills.
- ?️ English B2+ .
- ? Strong analytical and numerical skills.

⭐ Key Skills

- Analytical thinking & problem-solving
- ? Data analysis & interpretation
- ? Budget and investment tracking
- ? Organization & attention to detail
- ? Communication & stakeholder management
- ? Proactive and collaborative mindset
- ⏱️ Ability to manage multiple priorities

? Why PGD? Join a global, technology-driven environment where you’ll work with international teams and clients while developing your expertise across Media, Data, Technology, and Marketing .

📌 Planning Digital Analyst (Bogotá)
🏢 Publicis Global Delivery (PGD)
📍 Bogotá