About H Street Digital

H Street Digital is a performance marketing agency specializing in scaling direct-to-consumer brands in the outdoor and sports category. We optimize five performance levers, offers, creative, media buying, landing page conversion rate optimization, and signal engineering, in 90-day sprints to scale accounts on a consistent, repeatable basis.

Mission

Execute and continuously improve Google media buying across an assigned book of accounts, working closely with the Head of Media Strategy to develop into a strategic media buyer over time. This role is built for growth: you'll start with strong execution ownership and increasing input into strategy, with the runway to take on greater account ownership and responsibility as your judgment develops.

Who You Are

- A Fast Learner: You have working knowledge of Google Ads account structure, bid strategy, and budget allocation, and you're motivated to deepen that expertise quickly.
- An Emerging Diagnostician: You pull your own data and analyze account performance regularly. You form a hypothesis about why an account is or isn't performing before bringing it to your manager, even knowing you'll sometimes be redirected.
- A Contributor, Not Just an Executor: You don't wait to be told what to do. You propose test ideas, budget shifts, and optimizations, understanding they'll be reviewed and sometimes revised by the Head of Media Strategy.
- Reliable and Detail-Oriented: You manage the day-to-day mechanics of your accounts, campaign structure, budget pacing, bid management, with consistency and speed.
- Hungry to Grow: You want to move toward strategic ownership and are willing to put in the work,



including outside learning (certifications, platform updates, industry reading) to get there.

The Scope

- Up to 10 ad accounts
- Primary channels: Google
- Exposure to ad hoc/emerging channels (for example, Snapchat) as testing opportunities arise

Key ResponsibilitiesExecution & Optimization

- Own day-to-day execution across assigned accounts: campaign setup, budget allocation, bid management, and account structure.
- Analyze performance regularly and optimize toward each client's KPIs.
- Monitor accounts for creative fatigue, bid volatility, audience saturation, and tracking issues; flag issues with a proposed next step, not just the observation.

Developing Strategic Input

- Come to check-ins with the Head of Media Strategy with a point of view on account performance and recommended next steps, not just a status update.
- Propose budget shifts and test ideas within your accounts for review and approval.
- Design and run your own A/B tests within the Google channel, with oversight from the Head of Media Strategy.

Reporting & Communication

- Build and present the performance narrative for your accounts in QBRs and internal reviews.
- Handle day-to-day,



tactical client communication on your accounts; escalate strategic or relationship-sensitive conversations to the Head of Media Strategy or Account Manager.

Ad Copy Testing & Product Feed Management

- Write, test, and iterate on text-based ad copy (headlines, descriptions, RSAs) based on performance data, running structured tests rather than one-off swaps.
- Own the product feed: monitor feed health, resolve disapprovals and data quality issues, and optimize titles, attributes, and categorization to improve Shopping and Performance Max performance.
- Partner with the Account Manager or Ecommerce lead as needed on product data accuracy (pricing, availability, inventory feed sync) since feed quality issues often originate outside media buying.
- Share copy and feed-level learnings (which angles, offers, or attributes drive performance) with the broader team.

Ad Hoc Channel Management

- Support standing up and managing ad hoc channels (for example, Snapchat) as client goals or testing opportunities warrant.

Qualifications

- 2 to 4 years of hands-on media buying experience on Google; DTC or e-commerce experience required.
- Strong quantitative skills; comfortable pulling and analyzing platform data and translating it into optimization decisions.
- Working proficiency in Google Ads; familiarity with reporting/analytics tools (for example, Triple Whale, NorthBeam) a plus.
- Google Ads certification (or willingness to obtain within the first 90 days).
- Demonstrated initiative: examples of self-directed learning, testing, or taking on responsibility beyond an assigned task.
- Familiarity with ad hoc or emerging platforms (Snapchat, TikTok, Pinterest) a plus.
- Bonus: have a passion for the outdoors!

📌 Media Buyer - Google Ads (Colombia)
🏢 h street digital
📍 Colombia