BA Integral Talent is seeking a remote Email Marketing Manager to join a growing U.S.-based agency supporting a portfolio of consumer brands, primarily across the CPG, food & beverage, lifestyle, and hospitality sectors.
This is an ideal opportunity for a strategic, hands-on email and lifecycle marketer who can own the channel end-to-end—from developing strategy and executing campaigns and automated programs to analyzing performance and recommending next steps.
You will work directly with the CMO and collaborate with the Design Director and agency team across multiple client accounts. This role will initially be part-time and hourly, with the opportunity to increase hours and responsibilities as the agency grows.
You would be joining a fantastic group of people who not only demonstrate their belief in BA and its mission but also deliver fantastic results. If you are a self-starter and can thrive in a fast-paced environment, then this is the role for you Apply now for an opportunity to start or further your career with a young, fast-growing company that values its front line.




Responsibilities:
Own email and lifecycle marketing strategy and execution across multiple brands.
Translate business goals into lifecycle strategies, campaign calendars, testing plans, KPIs, and recommendations.
Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs.
Develop segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, and business goals.
Plan and execute programs supporting promotions, launches, acquisition, retention, and repeat purchase.
Develop email copy and coordinate creative briefs and assets with the design team.
Execute A/B tests across messaging, creative, segmentation, timing, offers, and flows.
Monitor deliverability, list health, and list growth.
Analyze performance, revenue attribution, conversion, retention, repeat

📌 Email & Lifecycle Marketing Manager (LATAM or the Caribbean) (Bogotá)
🏢 BA Global Talent
📍 Bogotá