Summary/Objective:

The Digital Connections Executive will be responsible for the successful development and deployment of digital media campaigns, for assigned accounts / partners, going to market internationally. As part of his/her daily responsibilities, the Digital Connections Executive is responsible for the implementation, ongoing campaign management, monitoring, optimization & reporting of digital media campaigns.

As a Digital Connections Executive, he/she will be expected to make recommendations based on campaign results/insights that positively affect the client’s business objectives. He/She will also be expected to establish a relationship with client partners, media operations, campaign management and analytics counterparts, to constantly propose, analyze, optimize and visualize campaign performance as well as having a basic understanding of digital communications planning.

Essential Duties and Responsibilities:

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

- Manage all facets of campaign execution while adhering to budgets and goals:
- Thorough understand digital media plans
- Ability to execute full implementations of digital media efforts across Social, Display, Search, Video and Programmatic platforms.
- Manage the understanding of internal documents created for tracking and inventory management.
- Take the lead on optimization strategies for digital placements for assigned clients.
- Collaborate with manager or director in creating concise results decks highlighting the relevant learning gained and recommendations for future campaigns.
- Support media plan recommendations that respond to clients KPI’s and business objectives.
- Promote positive working relationships within the department,



the company, and the vendor community.
- Provide strategic insights to the media planning team.
- Stay up to date on the latest industry trends, new media opportunities and communicate these internally and to clients.
- Performs other related duties as assigned.

Other Duties:

Please note this is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibility:

This position has no direct supervisory responsibilities.

Essential Skills:

- Passionate for the digital media and social media industry
- Stay up to date on the latest industry trends
- Self-starter and curious of the digital media landscape, online media platforms, research and planning tools
- Tech savvy
- Must be comfortable with the learning curve/constant change that comes with operating in a fast moving, ever changing world of digital advertising
- Organized, resourceful and poised with good personal management
- Attention to detail, thoroughness, accountability, excellent follow-through
- Team player
- Comfortable juggling multiple tasks; ability to prioritize responsibilities; excellent time management; ability to work under tight deadlines and under pressure




- Approaches work with a sense of urgency and effectively able to prioritize and exercise good judgment
- Excellent written, verbal communication skills, in both english and spanish
- Problem-solving & analytical skills
- Pulling and analyzing advertising data
- Weekly/Monthly/Quarterly/Annually advertising performance reporting
- Competitive and category advertising analysis
- Insightful reporting regarding campaign performance
- Comfortable in:
- Spreadsheets (Excel & Google Sheets)
- Presentations (Slides & PPT & Keynote)
- MAC suites
- Ability to maintain confidential & meticulous records.
- Hands-on experience in an online advertising environment having (ideally) previously managed campaigns:
- Google Ads, Facebook Ads and basic knowledge on D&V360.;
- Ad-operations experience with Third Party Ad Serving & Analytics Platforms is a plus.

Preferred Education and Related Experience:

- Bachelor's Degree is required
- 1-2 years of Digital Media Experience, required.
- Other Requirements:
- Continue his / her professional development and education program via:
- Professional education provided by the company
- Individual / Proactive professional development
- Any professional certifications are not required, but a plus. If available should be brought forward.

Physical Demands:

Prolonged periods sitting at a desk and working on a computer.

Updates and Revisions:

Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this as needed

Schedule Requirements:

Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work versátil shifts, holidays & weekends should it be asked.

📌 Digital Connections Executive (Digital Media Buyer) (Medellín)
🏢 de la cruz
📍 Medellín