About H Street Digital

H Street Digital is a performance marketing agency specializing in scaling direct-to-consumer brands in the outdoor and sports category. We optimize five performance levers, offers, creative, media buying, landing page conversion rate optimization, and signal engineering, in 90-day sprints to scale accounts on a consistent, repeatable basis.

Mission

Lead creative strategy for a portfolio of client accounts (approximately 5-8), ensuring each client scales efficiently through data-driven, high-performing advertising. Own the creative testing and briefing process, defining what the team is testing and what it is trying to learn rather than chasing one-off creative winners, and turn those learnings into creative that drives conversions.

Who You Are

- A Strategic Tester: You prioritize creative performance, testing velocity, and clear learnings over chasing individual winners.
- An Owner: You take full responsibility for your accounts' creative outcomes and hold yourself to a high standard.
- A Collaborator: You work seamlessly with Account Managers/Growth Strategists, Ad Strategists, designers, editors, and clients.
- A Reliable Operator: You deliver clear, on-time briefs and high-quality creative with minimal revisions.

The Scope

- Portfolio: approximately 5-8 client accounts
- Strategic thinking: Own the development of creative strategy for our key brands, ensuring alignment with their branding and goals.
- Deliverables: own end-to-end development of creative deliverables including creative briefs, ad copy, video creative, carousels, and graphics, sourced through internal and external creative resources (designers, editors,



creators)

Key ResponsibilitiesCreative Strategy & Testing

- Own each account's creative testing roadmap in collaboration with the Account Manager/Growth Strategist and Media Buyer, including what is tested, why, and what the team is trying to learn, informed by ongoing research into audience psychology, competitor creative, and category and cultural trends.
- Understand each client's brand and visual strategy at the company level, ensuring performance creative stays on-brand while remaining performance-optimized. Build variation within the client's established visual frame so individual ads reinforce brand consistency rather than reading as disjointed, one-off executions.
- Analyze performance data (Ads Manager, creative analytics, and test results) in partnership with the Media Buyer to diagnose why a test performed or underperformed, identify the specific variable responsible (hook, format, offer framing, etc.), and determine what to iterate rather than defaulting to a new concept.
- Use our proprietary software to map client personas, tag creative tests, and document learnings so progress compounds month over month.

Creative Development & Briefing

- Lead development of creative assets (ad copy, video, carousels, graphics)



optimized for performance.
- Write clear and concise briefs across UGC, video and static concepts while hitting deadlines
- Provide clear, specific feedback to designers and editors on creative execution, tying feedback to performance rationale so revisions improve both quality and testing outcomes.
- Understand H Street Digital's internal and external creative resources (designers, editors, creators) to streamline delivery, reduce revisions, and advise on resourcing needs.

Client Quality & Communication

- Deliver on-brand, error-free creative that reflects each client's strategy and standards.
- Show up prepared for client calls and clearly present creative strategy, results, and learnings.

Qualifications

- 2 to 4+ years of experience in creative strategy, performance creative, or direct response advertising with DTC brands.
- Experience with premium-priced, visually strong consumer brands preferred.
- Strong grasp of direct response advertising and performance creative fundamentals.
- Experience with Meta Ads Manager and creative analytics/testing tools (for example, Atria, Motion or SuperAds) preferred.
- Understanding of platform best practices across Meta, TikTok, YouTube, and other channels.
- Strong writing skills for briefs and ad copy, strong attention to detail and an eye for design best practices; comfortable presenting creative strategy and results to clients.
- Deep understanding of buyers psychology, the science behind great hooks, performance marketing ad frameworks and formats.
- Bonus: A love for the outdoors!

📌 Creative StrategistC Brands (Colombia)
🏢 h street digital
📍 Colombia