Chez Medtronic, vous pouvez entamer une longue carrière d’exploration et d’innovation tout en aidant à soutenir l’accès aux soins de santé et l’équité pour tous. Vous dirigerez avec détermination en surmontant les obstacles à l’innovation dans un monde davantage connecté et compatissant.
Journée type As a Principal Advanced Analytics Analyst, you will be joining the General DAIME group dedicated to driving Medtronic marketing excellence through brand reputation, superior experiences, demand generation and measurable ROI.
We are looking for a candidate that is intellectually curious and passionate about making a difference in the world.
The Principal Advanced Analytics Analyst, acts as a strategic advisor on our communication and marketing campaigns. You will partner with performance marketing, activation, digital teams, business units, and external partners to define measurement strategies, track results, and report outcomes across PESO channels.
You will create reports and visualizations that explain what is working, what is not, and why.
In addition,



the role requires a strong understanding of ROI measurement methods such as Marketing Mix Modeling (MMM) and test-and-control analysis to accurately assess the true impact of campaigns.
You will collaborate with vendors to guide the development, validation, and business interpretation of advanced statistical models, including marketing mix modeling (MMM), test-and-control methodologies and forecasting.
Responsibilities
- Analyze digital and media performance across channels (search, display, social, email, video, and website) and provide actionable insights to improve ROI.
- Own measurement frameworks, KPIs, and tagging to ensure accurate reporting.
- Partner with marketing and activation teams to support media planning, targeting, and optimization.
- Build and maintain dashboards using SFMCI and Excel.
- Deliver clear, concise performance reports to both senior marketing and commercial leaders.
- Conduct A/B and guide

📌 Analyste principal Analytique avancée (Bogotá)
🏢 Medtronic
📍 Bogotá