Robots & Pencils is seeking a senior-level Art Director, Brand Experience to own and evolve the company's visual identity as the organization scales. This is a fully internal role focused exclusively on brands, not client delivery.
This is a hands-on brand leadership position. You will define the visual system, establish governance, and lead execution across all external brand touchpoints. You will introduce structure, workflows, and quality controls that allow the brand to scale without dilution.
You will operate with full accountability for how Robots & Pencils shows up in the market. This is not advisory brand guidance. This is ownership of systems, decisions, and outcomes.
You will partner closely with executive leadership, marketing, and business development to ensure the brand consistently reflects the technical excellence and creative intelligence of our work.
Key Responsibilities
Brand Architecture & Visual Systems
- Define and evolve the Robots & Pencils visual identity system
- Establish and document brand guidelines, standards, and usage rules
- Create scalable design systems and templates for repeatable execution
- Define system boundaries for brand expression across digital, print, presentation, and motion
- Identify inconsistencies, gaps, and risks in current brand execution
- Develop a clear roadmap for brand system evolution aligned to company growth
Brand Governance & Quality Control
- Act as final approval authority for all outbound brand materials
- Establish structured intake, prioritization, and review workflows
- Enforce visual consistency across all external-facing assets
- Raise craft standards across the organization through clear expectations and feedback
- Reduce ad hoc design work and delivery disruption through better systems
Brand Execution & Creative Direction
- Lead high-visibility marketing, growth, and business development assets
- Translate brand strategy into concrete visual outcomes
- Provide creative direction across digi
📌 Creative Director (Bogotá)
🏢 Robots and Pencils
📍 Bogotá
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