About the Job

We’re looking for a Senior Copywriterwho lives and breathes the world of PPC - Digital Marketing and social media advertising. You don’t just understand the industry, you can translate complex topics (algorithm changes, targeting strategies, creative trends, attribution shifts) into content that educates, engages, and converts.

You’ll write authoritative long-form pieces, sharp LinkedIn and X (Twitter) posts that spark conversations, and compelling YouTube scripts that turn platform updates, industry insights, and our own platform features into must-watch videos. If you can research a Google or Meta update in the morning and have a polished LinkedIn thread, X thread, and 8-minute YouTube script ready by afternoon that actually sounds human and drives engagement—this is your perfect role.

Key Responsibilities
- Research, outline, and write high-impact long-form content: in-depth blog posts, ultimate guides, industry reports, case studies, and thought-leadership articles on PPC, social advertising, and emerging trends.




- Create daily/weekly social media posts and threads for LinkedIn and X (Twitter) — insightful tips, quick wins, platform updates, behind-the-scenes platform stories, and engaging discussions that grow our audience and position us as the go-to experts.
- Write clear, engaging YouTube scripts on well-researched topics: Google/Meta/TikTok/LinkedIn updates, PPC and social strategy breakdowns, how-to tutorials, and deep dives into our platform’s features, benefits, and real-world results.
- Collaborate closely with PPC strategists, social media managers, video producers, data analysts, and product teams to ensure every piece is accurate, timely, and packed with real value.
- Optimize all content for SEO, platform algorithms, and audience engagement while maintaining a smart, approachable, authoritative brand voice.
- Stay obsessively current on platform changes, policy updates, new ad formats, and industry news so your writing and scripts a

📌 Senior Copywiter for PPC (Bogotá)
🏢 ClickGUARD
📍 Bogotá