NeoWork is seeking a hands-on, execution-first B2B Growth Marketing Manager to drive day-to-day marketing operations for a scaling healthcare logistics platform. We are a HIPAA-compliant service operating across Virginia and expanding nationally, serving pharmacies, hospital systems, and labs that require high-urgency, compliant logistics partners. We are not a startup finding our footing; we are an established operator building a modern healthcare logistics platform, and we need a marketing function that matches that ambition.

Responsibilities
- Account-Based Marketing (ABM): Build and execute vertical-specific campaigns targeting hospital systems, pharmacy groups, and labs.
- SEO Optimization: Execute on-page SEO, produce blog posts from keyword briefs, and audit existing content to improve rankings.
- Content & Messaging: Write B2B content using the StoryBrand framework, positioning the prospect as the hero and the company as the guide.
- CRO & Lead Nurturing: Build and optimize landing pages and manage multi-touch nurture sequences and lead scoring in HubSpot.

Requirements:




- Experience: 5-8 years of dedicated B2B marketing experience; please note that B2C or e-commerce experience does not transfer to this role.
- HubSpot Proficiency: Mandatory hands-on expertise with HubSpot workflows, sequences, lead scoring, lists, and reporting.
- ABM Execution: Proven experience building and executing vertical-specific ABM campaigns, including sourcing and segmenting target account lists.
- Content & SEO: Strong SEO fundamentals and the ability to write high-quality English copy for C-suite healthcare buyers.
- Frameworks: Familiarity with the StoryBrand framework or an equivalent narrative-driven messaging methodology.
- Technical Skills: Ability to build and optimize landing pages, manage LinkedIn outreach sequences, and execute lead-scoring models based on intent signals.
- Work Style: Must be a self-sufficient, proactive operator comfortable working independently with

📌 b Growth Marketing Manager (Bogotá)
🏢 NeoWork
📍 Bogotá