Publicis General Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

Senior Social Analyst L3

The Senior Social Analyst L3 is responsible for the activation, management, optimization, and performance analysis of social media campaigns for global clients. This role partners closely with internal teams, agencies, and stakeholders across the United States and Europe to deliver high-quality campaign execution and drive business results.

The position requires strong expertise in social media advertising platforms, analytical thinking, client management skills, and a deep understanding of the digital media ecosystem. The Senior Social Analyst also contributes to knowledge sharing, training initiatives, process improvement, and adherence to industry best practices.

Key Responsibilities

- Activate, monitor, optimize, and report on paid social media campaigns across multiple platforms.
- Manage campaign performance against client objectives and key business KPIs.
- Identify optimization opportunities and recommend strategic actions to improve campaign results.
- Collaborate with internal teams, agencies, and stakeholders across global markets.
- Provide data-driven insights and recommendations to support client growth objectives.




- Ensure campaign execution follows platform guidelines and social media best practices.
- Support training initiatives and knowledge-sharing activities within the team.
- Contribute to process improvements and operational excellence.
- Build and maintain strong client relationships through proactive communication and high-quality service.
- Assist in the development and implementation of campaign strategies and performance frameworks.
- Stay current with industry trends, platform updates, and emerging digital media technologies.

Required Qualifications

- Advanced expertise in two or more social advertising platforms, including Meta, X (Twitter), Snapchat, Pinterest, TikTok, LinkedIn, Reddit, or Sprinklr.
- Experience managing digital branding and/or performance marketing campaigns.
- Strong communication, analytical, problem-solving, and attention-to-detail skills.
- Solid understanding of the digital media landscape and social media ecosystem.
- Experience working within agencies, digital marketing environments, or client-facing roles.
- Intermediate Microsoft Excel proficiency.
- Strong client service orientation and stakeholder management skills.
- Ability to work collaboratively in cross-functional and global teams.
- Results-driven mindset with the ability to manage multiple priorities.

Skills

- Paid Social Advertising
- Campaign Optimization
- Performance Analysis
- Digital Marketing
- Client Management
- Strategic Recommendations
- Media Planning
- Data Analysis
- Stakeholder Management
- Cross-functional Collaboration

📌 Senior Social Analyst (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia