About the Role
The Social Media Specialist, TikTok leads the firm’s TikTok strategy and day-to-day execution to grow audience engagement, followership, and brand visibility. This role develops and manages platform-specific content plans, identifies and activates relevant trends, oversees the content calendar and publishing process, and ensures content is accurate, on-brand, and optimized for TikTok. Working closely with content editors and copywriters, the Specialist serves as the firm’s TikTok subject-matter expert, using platform knowledge, performance insights, and emerging trends to continuously improve content strategy and results.

Your Key Contributions
- Lead and continuously evolve the firm’s TikTok strategy to increase followers, engagement, referrals, and brand visibility, translating strategic goals into actionable content plans and measurable performance targets.
- Develop and manage the TikTok content calendar, balancing planned content with timely opportunities related to trending audio, hashtags, cultural moments, algorithm changes, and emerging platform features.




- Manage the end-to-end publishing process for TikTok content, including scheduling, posting cadence, timing, quality assurance, accuracy, brand alignment, and adherence to platform best practices.
- Partner with content editors and copywriters to develop and refine TikTok content, providing clear creative direction and making light edits such as trims, captions, text overlays, and timing adjustments as needed.
- Monitor TikTok trends, algorithm behavior, platform developments, and emerging content opportunities, proactively recommending adjustments that improve reach, engagement, and overall content performance.
- Analyze and report on TikTok performance, partnering with the Analytics team to evaluate growth, engagement, referrals, and content effectiveness and using insights to continuously optimize strategy and execution.
- Monitor TikTok comments and community sentiment, partnering with

📌 Social Media Specialist (Colombia)
🏢 The Lisinski Law Firm
📍 Colombia