Summary/Objective:

The Digital Connections Executive will be responsible for the successful development and deployment of digital media campaigns, for assigned accounts / partners, going to market internationally. As part of his/her daily responsibilities, the Digital Connections Executive is responsible for the implementation, ongoing campaign management, monitoring, optimization & reporting of digital media campaigns.
As a Digital Connections Executive, he/she will be expected to make recommendations based on campaign results/insights that positively affect the client’s business objectives. He/She will also be expected to establish a relationship with client partners, media operations, campaign management and analytics counterparts, to constantly propose, analyze, optimize and visualize campaign performance as well as having a basic understanding of digital communications planning.

Essential Duties and Responsibilities:

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.




Manage all facets of campaign execution while adhering to budgets and goals:
Thorough understand digital media plans
Ability to execute full implementations of digital media efforts across Social, Display, Search, Video and Programmatic platforms.
Manage the understanding of internal documents created for tracking and inventory management.
Take the lead on optimization strategies for digital placements for assigned clients.
Collaborate with manager or director in creating concise results decks highlighting the relevant learning gained and recommendations for future campaigns.
Support media plan recommendations that respond to clients KPI’s and business objectives.
Promote positive working relationships within the department, the company, and the vendor community.
Provide strategic insights to the media planning team.
Stay up to date on the latest industry trends, new media opportunities and communicate these internally and to clients.

📌 Digital Connections Executive (Medellín)
🏢 de la cruz
📍 Medellín