Account-Based Marketing (ABM) Manager

We are looking for a strategic, results-driven professional to join our team as an Account-Based Marketing (ABM) Manager. You will be responsible for designing and executing highly personalized marketing programs for GFT's most important accounts, working closely with Client Partners and Delivery teams to drive growth for strategic clients.
If you are passionate about B2B marketing, enjoy building trusted relationships with senior stakeholders, and have experience developing end-to-end ABM strategies, we want to meet you.

Required Skills and Experience
Education: Degree in Marketing, Communications, Business Administration, International Business, or a related field.
Experience: Minimum of 5 years in B2B marketing, with significant experience in Account-Based Marketing (ABM) or Strategic Account Marketing.
Technical Knowledge

Account-Based Marketing
ABM Strategy
Strategic Account Marketing
Account Planning
Campaign personalization
Multi-channel Marketing
Executive Engagement Programs

Digital Marketing
B2B Marketing
Email Marketing




Digital Marketing
Content Marketing
Event Marketing
Campaign Management
Thought Leadership

CRM & Marketing Automation
Salesforce CRM
Pardot or equivalent platforms
Marketing Automation
Pipeline Management
Campaign Analytics
Reporting

ABM Platforms (Preferred)
Demandbase
6sense
Terminus
Equivalent platforms

Key Responsibilities

Design Account-Based Marketing strategies for GFT's strategic accounts.
Develop highly personalized campaigns aligned with each client's business objectives.
Work closely with Client Partners and Delivery teams to identify growth opportunities.
Coordinate campaign execution with content, events, digital marketing, and centers of excellence teams.
Continuously research each account's business context to create relevant, personalized experiences.
Build strong relationships with internal stakeholders and act as a strategic marketing advisor.
Measure campaign impact through e

📌 Marketing Account Specialist (Colombia)
🏢 Gft Technologies
📍 Colombia