Company Overview:
Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.

We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.

The Role:
As a Senior UX Researcher, you will bridge the gap between user needs and business strategy, ensuring every product decision is backed by deep human insights and market context. You will act as a strategic partner to leadership, reducing risk and unlocking new global growth opportunities through data-driven storytelling.

Key Responsibilities:
- Align research initiatives with high-level business goals to de-risk strategic product decisions and drive general scalability.




- Identify market opportunities and knowledge gaps, proactively proposing research that fuels innovation and product-market fit.
- Lead end-to-end mixed-method studies, triangulating qualitative insights with behavioral data to provide a 360-degree view of the user.
- Influence the product roadmap by translating complex data into compelling narratives that mobilize Engineering, Design, and Product teams.
- Facilitate co-creation workshops to ensure user insights are integrated into the backlog and actionable for cross-functional squads.
- Optimize research operations by selecting the most efficient methodologies for generative discovery and evaluative validation.

Qualifications:
- Proven experience in Strategic UX Research, ideally within a high-growth tech or scale-up environment.
- Mastery of mixed-methods research, with the ability to blend qualitative findings with quantitative metrics (analytics, support data).
- Strong storyt

📌 UX Researcher (Medellín)
🏢 Holafly
📍 Medellín