At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
Purpose of the Role
The purpose of the Key Account Manager (KAM) position is to drive sales growth and strengthen relationships with key retail accounts by developing and executing tailored strategies that align with Hasbro's business objectives. The role ensures profitability, achievement of quarterly sales targets, and effective management of key performance indicators (KPIs) while maintaining high customer satisfaction and optimizing the Cost of Business (COB).
Responsibilities:
- Achieve quarterly sales targets for assigned key accounts while effectively managing key performance indicators (KPIs).
- Develop and execute account‑specific sales strategies aligned with Hasbro’s integral objectives.
- Monitor account performance by analyzing sales, margins, inventory levels, Sell-In, Sell-Out, and COB to identify improvement opportunities.
- Manage and strengthen relationships with key retail accounts to support mutual and profitable growth.
- Negotiate commercial agreements—pricing, promotions, and payment terms—to ensure healthy account profitability.
- Collaborate with internal teams (Marketing, Operations, Logistics, Trade) to coordinate promotional campaigns, product launches, and in‑store visibility initiatives.
- Maintain deep knowledge of Hasbro’s portfolio to develop and execute commercial plans with key customers.
- Promote the Consumer Products portfolio within key accounts using the “One Voice Strategy” across brands and the Andean Region.
Specialized Knowledge & Skills:
- Sales & Negotiation: Strong ability to negotiate, influence, and m
📌 Key Account Manager (Bogotá)
🏢 Hasbro
📍 Bogotá