Company Description GSI Americas – Soluciones Gráficas is a graphics industry company with over 27 years of experience providing comprehensive solutions across Colombia, Central America, and the Caribbean. The company represents the Xeikon Colombia brand and specializes in digital printing solutions for labels, packaging, editorial, POP, and commercial printing. GSI Americas also offers printers for large-format rigid and Textiles technologies, as well as CTP flexo and offset equipment.

In addition, the company provides supplies and technical service to support clients throughout the printing process.

Role Description The Business Development Specialist is a full-time, on-site role based in Bogota, D.C. This role is responsible for identifying and developing new business opportunities within the graphic and digital printing sectors, focusing on key markets served by GSI Americas. Day-to-day tasks include lead generation, managing a sales pipeline, conducting market research, and building long-term relationships with customers and partners.

The specialist will prepare and deliver proposals and presentations, collaborate closely with sales and technical teams, and support customer visits, demonstrations, and trade events. The role also involves monitoring industry trends,



gathering customer feedback, and contributing to strategies that drive growth and strengthen the company’s market presence.

Qualifications

- Strong Analytical Skills to evaluate market data, sales performance, and business opportunities.
- Excellent Communication abilities, including clear verbal and written communication and effective presentation skills.
- Lead Generation experience, with the ability to identify prospects, qualify opportunities, and manage follow-up activities.
- Market Research skills to analyze competitors, customer needs, and industry trends in the graphics and printing sectors.
- Customer Service capabilities to provide responsive support, resolve inquiries, and maintain long-term client relationships.
- Proven experience in business development, sales, or account management, preferably in printing, graphics, or related industries.
- Ability to work independently, prioritize tasks, and meet targets in a fast-paced, on-site environment.
- Proficiency with CRM tools and basic office software (e.g., spreadsheets, presentations, email).
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience

📌 Business Development Specialist (Bogotá)
🏢 GSI Americas
📍 Bogotá