About Chili
Chili is a performance-driven digital marketing group operating across Latin America and international markets. We build scalable Business Units (BUs) that combine commercial excellence, operational discipline, and strong local leadership to compete globally.
This role is designed for leaders who want P&L; ownership, not just a sales target.
Role Overview
The Business Unit Manager (BUM) is fully responsible for the growth, profitability, and operational maturity of their assigned region.
This is not a pure sales role.
You are the owner of the local business: revenue growth, team building, marketing strategy, delivery quality, retention, and long-term sustainability.
You will launch, scale, and manage a self-sufficient Business Unit, progressing from an initial commercial focus to a fully operational regional team.
Core Responsibilities
1. Regional Growth & Revenue Ownership
Own New MRR growth, ARR milestones, and long-term revenue trajectory for your region
Execute the regional growth plan, hitting monthly and quarterly revenue targets
Ensure sustainable growth,



not short-term deal chasing
Balance acquisition, retention, and upsell opportunities
2. Business Unit Management & Leadership
Act as the general manager of the region
Build, lead, and develop the local commercial and operational team as revenue milestones are unlocked
Hire, train, and manage:
SDRs
Account Managers
Delivery teams (SEO, PPC, Content, Creative) when unlocked
Create a performance culture with clear accountability and KPIs
Manage internal communication between sales, delivery, and Chili HQ
3. Commercial Strategy (Sales + Beyond)
Personally close early deals while the BU is in launch phase
Transition from “top closer” to leader of closers as the team grows
Design and improve sales processes, qualification standards, and deal quality
Coach and manage Sales Managers once hired, with accountability for their results
Own inbound and outbound pipeline generation for the region
Define and exe

📌 Business Unit Manager (Bogotá, D.C.)
🏢 Chili
📍 Bogotá, D.C.