Sinergia Animal is committed to creating a diverse and inclusive environment and strongly encourages people from minoritized groups to apply. We strive to make our organization a place where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Together, we can work towards a more compassionate world for all beings.Terms of Employment: Full Time | 40 hours per weekReports to Managing Director - IndonesiaLanguage requirement: Fluent in both English and BahasaAbout Sinergia AnimalRated as one of the world's most effective animal protection organizations by Animal Charity Evaluators, Sinergia Animal is an international campaigning organization working in countries in the Integral South (specifically Latin America and Southeast Asia) to reduce animal suffering and promote more compassionate food choices.We use negotiations, investigations, peaceful direct actions, and innovative campaigning methods to expose the suffering of farmed animals and to help build a world in which no animals are exploited for food.About the positionWe are seeking a highly strategic and experienced Communications Sr Lead to strengthen Sinergia Animal’s public visibility, media impact, and digital growth.This role is designed with a primary focus on Media Relations and Digital Marketing strategy, ensuring strong narrative positioning, high-impact media coverage, and scalable audience growth.The successful candidate will play a key role in:Shaping and owning public narrative development aligned with organizational prioritiesDefining and strengthening the organization’s media positioning at the national levelInfluencing campaign communication strategies, contributing beyond execution to strategic decision-makingPositioning the organization in top-tier mediaDriving digital performance and supporter growthAdditionally, this role will provide strategic oversight and alignment for newsletter and website channels, working collaboratively with internal teams responsible for execution, ensuring consistency, performance, and integration across all digital touchpoints.ResponsibilitiesYour responsibilities include but are not limited to:A. Media Relations (PR Leadership Focus)Role ObjectiveLead the organization’s media strategy and public positioning, ensuring strong visibility, narrative influence, and high-impact coverage:Lead and execute proactive media strategies aligned with campaign and organizational prioritiesBuild, maintain, and leverage a strong network of top-tier journalists and media outletsSecure high-impact media coverage across print, digital, TV,



and radioShape and influence public narratives on key issues and campaignsDefine and strengthen the organization’s media positioning in ThailandIdentify strategic opportunities and lead rapid response effortsAct as spokesperson when needed and support media training for internal teamsDevelop high-quality press materials, including press releases, opinion pieces, and media pitchesExpected ImpactIncreased visibility in top-tier mediaStronger narrative control and positioningMore proactive and strategic media engagementB. Digital Marketing (Strategy & Performance Focus)Role ObjectiveLead digital strategy to expand reach, grow audiences, and improve performance across channels, with a strong data-driven approach:Design and implement integrated digital marketing strategies to maximize reach, engagement, and impactDrive audience growth through lead generation and acquisition strategiesAnalyze performance metrics and continuously optimize campaigns and organizational prioritiesCollaborate with relevant teams to amplify advocacy initiatives across digital channelsEnsure content is optimized across platforms (email, social media, website)Test and implement innovative approaches to improve engagement and conversionExpected ImpactStronger digital performance and efficiencySustained audience growthImproved performance metrics and data-driven decision-makingClearer accountability through data and KPIsC. Newsletter & CRM (Support to Growth & Engagement)Role ObjectiveSupport the strategic direction of newsletters and email engagement while collaborating with relevant teams responsible for execution and operations:Provide strategic direction for newsletter content, messaging, and audience engagementSupport segmentation strategies and audience targeting approachesContribute to the design of supporter journeys and email engagement flowsMonitor key performance metrics (open rates, click-through rates, conversions) and recommend improvementsCollaborate with Campaign and Development teams to ensure alignment with fundraising and advocacy goalsIdentify opportunities for audience growth and engagement through email channelExecution ModelDay-to-day production, scheduling, and list management remain with Campaign Leads and/or Development teamsThis role acts as a strategic owner and advisor, not an operational executorExpected ImpactMore consistent and strategic email communicationsImproved alignment with campaigns and fundraising goalsBetter use of data to guide engagementD.



Website Management (Content Alignment & Strategic Oversight)Role ObjectiveEnsure the website functions as a strategic communication and conversion tool, without taking on full operational responsibility:Ensure the website functions as a strategic communication and conversion toolOversee content alignment with campaigns and organizational prioritiesProvide guidance on messaging, structure, and user journeysSupport the optimization of key pages (campaigns, landing pages, press content) for engagement and conversionCollaborate with internal teams responsible for publishing and technical updatesIdentify opportunities to improve SEO, user experience, and overall performanceExecution ModelDay-to-day updates, uploads, and CMS management remain with designated team members (e.G., comms leads, digital support roles)This role provides strategic direction and quality control, not operational executionExpected ImpactMore strategic and conversion-oriented websiteImproved consistency across digital touchpointsReduced operational burden on a senior roleRequirementsThe ideal candidate will possess most, if not all, of the following qualities, skills, and characteristics:Degree in journalism, social communication, or similar7–10+ years of experience in communications, media relations, or digital campaigningProven, well-established network of journalists and media contacts in the countryDemonstrated success in securing high-impact media coverageStrong experience in digital marketing, including audience growth and performance analysisExperience working with email marketing platforms and CRM systemsFamiliarity with website content management and digital optimization (e.G., CMS, SEO principles)Excellent writing and storytelling skills in Spanish and EnglishExperience in NGOs, advocacy, or mission-driven organizations is strongly preferredStrong alignment with animal protection and Sinergia Animal’s missionCommitment to non-violent communications and actionsBenefits at Sinergia AnimalJoining Sinergia Animal means becoming part of a mission-driven NGO dedicated to creating meaningful impact. We value our team and offer a range of benefits to support your well-being, growth, and work-life balance:Make an Impact: Work with a passionate team driving positive change for animals, people, and the planet.26 Days of Paid Vacation: Enjoy more time to rest, recharge, and pursue personal interests.Food Allowance: Support for your daily meals to keep you energized.Health Insurance: Comprehensive coverage to take care of you when you need it most.Professional Development Allowance: An annual budget for courses, training, and skill-building opportunities.At Sinergia Animal, we believe in fostering a collaborative and supportive work environment where you can thrive while making a difference.#J-18808-Ljbffr

📌 Communications Sr Lead (Cundinamarca)
🏢 Sinergia Animal
📍 Cundinamarca