Cooper Roofing Inc.

Senior Digital Marketing Manager (Google Ads, SEO & Growth)

Location: Remote (Latin America preferred). Applicants must maintain at least three hours of overlap with Vancouver business hours. Five to eight hours is ideal.
Lead the Marketing Growth of an Established Service Business

Cooper Roofing is an award-winning roofing company serving Greater Vancouver and the Lower Mainland. We are bringing our marketing operations in-house and looking for an experienced Digital Marketing Manager to lead measurable growth through Google Ads, SEO, conversion optimization, and marketing analytics.

This is not a Social Media Manager position. We already have one in place.

We need someone who can take ownership of our paid and organic search strategy, improve lead generation, strengthen attribution, and help build a scalable customer-acquisition system.

You will report directly to the Founder and CEO.
Key Responsibilities
- Reactivate, manage, and optimize Google Ads using six years of historical campaign data.
- Develop and lead technical, on-page, local,



and off-page SEO strategies.
- Manage Google Local Services Ads and Meta Ads where appropriate.
- Improve landing-page conversion rates through testing and optimization.
- Manage GoHighLevel tracking, dynamic number insertion, number pools, UTMs, and nurture sequences.
- Maintain accurate attribution between marketing spend, leads, sales, and closed revenue.
- Own Google Business Profile optimization, review generation, and local reputation strategy.
- Conduct competitor analysis across advertising, SEO, offers, and positioning.
- Develop seasonal lead-generation campaigns for roofing demand cycles.
- Provide clear SEO and development direction to our web developer.
- Direct the Social Media Manager's output where it supports the wider marketing strategy.
- Produce weekly reports connecting marketing performance to presente business results.
- Present results, explain performance, and recommend next steps

📌 Senior Digital Marketing Manager (Bogotá)
🏢 Cooper Roofing
📍 Bogotá