14 sep
|
Spartan Investment Group
|
Bogotá
14 sep
Spartan Investment Group
Bogotá
The Company
At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-add and opportunistic investments offering solid returns to our investors. Providing an opportunity to grow for our partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.
We specifically focus on self-storage projects capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work.
Mission
The mission of the CRM & Marketing Automation Specialist is to build, manage, and continuously optimize automated email journeys that convert prospects into qualified leads, customers, investors, and long-term brand advocates across SIG, FUS, Spartan Construction Management (SCM), and Passive Income Pilots.
This is a hands-on marketing role, not software development or AI engineering. It requires persuasive writing, customer journey strategy, segmentation, behavioral triggers, data analysis, and workflow logic to drive measurable business results. The specialist owns lead-nurture sequences, follow-up workflows, re-engagement programs, onboarding journeys, abandoned-action campaigns, event communications, investor education sequences, customer retention programs, and facility-level lead conversion journeys, building automations with branching logic, conditional content, delays, behavioral triggers, lead scoring, suppression rules, and testing paths tailored to audience behavior, profile, location, lifecycle stage, intent, and engagement.
This role will work closely with the Marketing Director, Growth Marketing, Content, Design, Web Development, Investor Relations, Operations, and Business Intelligence to run email as
📌 CRM & Marketing Automation Specialist (Bogotá)
🏢 Spartan Investment Group
📍 Bogotá