About The Role
In this role, you will lead and execute strategic Account-Based Marketing initiatives for high-value accounts, driving account expansion, pipeline acceleration, and stronger customer relationships. You will serve as a trusted advisor to sales, account management, and partnership leaders, translating business objectives into personalized marketing programs while shaping best practices and elevating ABM excellence across the organization.
About The Role
In this role, you will lead and execute strategic Account-Based Marketing initiatives for high-value accounts, driving account expansion, pipeline acceleration, and stronger customer relationships. You will serve as a trusted advisor to sales, account management, and partnership leaders, translating business objectives into personalized marketing programs while shaping best practices and elevating ABM excellence across the organization.
Responsibilities
- Lead assigned ABM accounts as the primary marketing contact, aligning initiatives with sales, account management,



and partnership teams to accelerate account growth and revenue outcomes.
- Shape and orchestrate end-to-end ABM programs, driving strategic execution, optimization, and reporting to improve engagement and account expansion.
- Design and deliver personalized 1:1 and 1:few campaigns and executive events in collaboration with key stakeholders to strengthen relationships and influence buying committees.
- Translate account intelligence into targeted marketing strategies that expand customer relationships and increase opportunities within existing accounts.
- Create high-touch customer experiences that enhance interactions between clients, prospects, and commercial teams.
- Direct campaign execution through effective coordination of internal contributors, external vendors, and agency partners while maintaining quality and efficiency.
- Establish and refine ABM frameworks, templates, processes, and best practices to improve consistency and operati

📌 Campaign Manager Lead (Colombia)
🏢 SoftServe
📍 Colombia