Role Purpose

Lead and execute the Shopper & Customer Marketing (Trade Marketing) strategy for the Drugstores channel of Colombia, ensuring a consistent, profitable execution adapted to the specific operational dynamics and commercial potential of this channel. This role is responsible for defining strategic guidelines by customer type and category, working with local teams to validate and adjust implementation, and ensuring alignment with brand priorities and field realities. This role translates brand strategies into customer-relevant plans, coordinates with Sales, Marketing and POSM, and leads execution in-store, with full accountability over assigned budget, activations, and category KPIs.

Your Tasks

Role Purpose

Lead and execute the Shopper & Customer Marketing (Trade Marketing) strategy for the Drugstores channel of Colombia, ensuring a consistent, profitable execution adapted to the specific operational dynamics and commercial potential of this channel. This role is responsible for defining strategic guidelines by customer type and category,



working with local teams to validate and adjust implementation, and ensuring alignment with brand priorities and field realities. This role translates brand strategies into customer-relevant plans, coordinates with Sales, Marketing and POSM, and leads execution in-store, with full accountability over assigned budget, activations, and category KPIs.

Main Accountabilities

Strategy Design & Channel Leadership
- Define and lead channel strategy for Drugstores & E-comm, including activation frameworks, visibility guidelines, assortment strategy, and execution standards by customer type.
- Prioritize initiatives by category, and brand, considering the channel’s commercial relevance.
- Ensure alignment with brand campaigns by collaborating with marketing and other cross-functional teams.
- Design strategies that incorporate the in-store presence of advisory teams (e.g., customer’s dermo consultants).

Collaboration with Cou

📌 Trade Marketing Coordinator (Bogotá)
🏢 Beiersdorf
📍 Bogotá