15 sep
|
Open English
|
Colombia
15 sep
Open English
Colombia
Open English has been a leader in English language teaching through virtual classes for over 15 years. We are proud to be a integral and digital education (EdTech) the leading English-learning platform in over 30 markets, including Latin America, Brazil, the U.S. Hispanic market, Turkey, and Spain, among others.
With over 3 million students enrolled to date, Open English is transforming the traditional language-learning model through its proprietary technology platform, offering unlimited, 24/7 access to live online classes with native-speaking instructors.
The company provides tailored solutions for individuals, businesses (Open English Business), and children (Open English Junior). It has also expanded its offering to include French, Italian, and Portuguese programs through Open Mundo. Backed by over $150 million in venture capital from top-tier firms such as Insight Partners and TCV, Open English continues to scale globally following its acquisitions of English Ninjas in Turkey and Enguru in India.
The company is headquartered in Miami, with offices across Mexico City, Bogotá, Buenos Aires, Istanbul, Bangalore, and São Paulo.
We invite you to join us and be part of an innovative team dedicated to empowering our students. We are constantly seeking the best professionals in their fields to join our team. We offer the opportunity to work together and implement new ideas in a joyful and inspiring work environment.
About the Role
We are looking for a data-obsessed Growth Lead to own and scale our B2C acquisition engine. You will be responsible for designing, launching, and optimizing high-converting consumer funnels—leveraging the latest AI tools and automation frameworks to drive customer acquisition, lower CAC, and maximize LTV.
If you thrive at the intersection of creative marketing,
rapid experimentation, and AI-driven growth systems, this role is for you.
Key Responsibilities
- End-to-End Funnel Ownership: Design, build, and optimize high-velocity B2C sales funnels across paid social, search, and emerging AI answer engines (AIO/GEO).
- AI Tooling & Automation: Implement generative AI stack solutions to automate visual asset creation, ad copy variations, and real-time personalized landing pages.
- Algorithmic Personalization: Leverage predictive tools and conversational AI agents to customize user pathways, reduce onboarding friction, and increase conversion rates.
- Continuous Testing Engine: Design and run high-volume experiment backlogs (multi-armed bandit testing, A/B testing) across offers, creative hooks, pricing, and onboarding flows.
- Funnel Analytics & Optimization: Track and report on core unit economics—mapping performance through dynamic CAC, and predicted LTV.
- Cross-Functional Execution: Collaborate directly with product, design, and engineering teams to deploy seamless technical integrations and native flows.
Qualifications & Skills
- Experience: 3+ years of hands-on experience scaling B2C growth, paid performance marketing, or growth engineering in a fast-paced environment.
- AI Expertise: Demonstrated proficiency using modern AI tools (e.g., Midjourney, Jasper, Mutiny, Klaviyo AI, dynamic page builders) to accelerate growth workflows.
- Analytical Capability: Strong mastery of web analytics (GA4) and data visualization; comfortable analyzing raw datasets to extract actionable insights.
- Technical Savvy: Hands-on experience with tag management, webhook setups, pixel tracking, and modern growth tech stacks.
- Mindset: Relentlessly focused on speed, iteration, and unit economics—you prioritize fast execution and rapid learning over perfect, slow launches.
📌 Growth Lead – AI Acquisition &C Funnels (Colombia)
🏢 Open English
📍 Colombia