Head of Marketing and Brand

Employment Type: Full-time, Independent Contractor

Work Model: Remote

Work Hours: US Eastern Standard Time (EST) alignment (Core overlap with US Eastern business hours)

Role Overview

We are seeking a hands-on, strategic Head of Marketing and Brand based in Colombia to turn marketing strategy into multi-channel campaigns, product launches, and commercial growth across a dual-brand home décor and wall art portfolio. Managing both a premium brand and a mass-market brand across DTC, e-commerce marketplaces, and national retail, you will own the end-to-end marketing calendar and direct the creative, social, and agency partners executing the work.

In this seat, you will bridge brand management with performance oversight—running collection launches from brief to post-launch recap, directing agency performance (paid media, lifecycle email, creators), leading go-to-market trade show activations, and establishing brand visibility across organic, social, and emerging AI answer engine channels (GEO/LLM search).

Key Responsibilities

1.



Campaign Execution & Product Go-to-Market (GTM)

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Integrated Marketing Calendar: Build and execute the master marketing calendar across DTC, marketplaces, retail, paid media, email, creator, and social channels for both portfolio brands.

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End-to-End Product Launches: Own product and collection launches—defining positioning, messaging, landing pages, email flows, pre-sell programs, creative briefs, and post-launch performance recaps.

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Trade Shows & Physical Activations: Lead go-to-market strategies for industry trade shows and market events, directing booth storytelling, sales collateral, print catalogs, direct mail, on-site content capture, and post-event lead conversion campaigns.

2. Dual-Brand Portfolio Management & Performance Oversight

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Brand Governance: Hold brand guidelines, visual identity, and voice across touchpoints—maintaining clear differentiation between premium/luxury and mass-market positi

📌 Head of Marketing and Brand (Bogotá)
🏢 Somewhere
📍 Bogotá