We are seeking an experienced and highly analytical Paid Ads Manager to lead all Meta and Google advertising efforts. This role is idóneo for someone who is passionate about performance marketing and can build, optimize, and scale profitable paid media campaigns. You will be responsible for developing the company’s paid ads strategy, managing day-to-day execution, improving ROI, and driving sustainable revenue growth.

Must haves:
- Proven Hands-On Experience (Not Agency Oversight Only)Minimum 3-5 years managing Meta + Google Ads directlyHas personally built, optimized, and scaled campaigns (not just supervised)
- Demonstrated Track Record of ROI / ROAS GrowthCan show past results improving: ROAS. CAC. Conversion rates. Revenue from paid channelsThis is one of the most critical must-haves.
- Deep Knowledge of Meta & Google Ad PlatformsMeta Ads ManagerGoogle Ads (Search, Display, Shopping, Performance Max, YouTube)Strong understanding of each channel’s mechanics, algorithms, best practices
- Strong Analytical & Data SkillsAble to read, interpret,



and act on performance dataComfortable using Google Analytics, UTM tracking, attribution toolsSkilled at making data-driven decisions quickly
- Expertise in Testing FrameworksExperience running structured A/B testsCan optimize audiences, creative, placements, bidding, and landing pagesUnderstands how to scale efficiently without blowing spend
- Conversion-Focused MindsetUnderstands funnel optimizationKnows how to improve landing page performanceAble to diagnose why an ad isn’t converting and fix it
- Ability to Build & Own Paid Ads StrategyAble to create full-funnel acquisition + retargeting strategiesNot just an operator — can think strategically and plan for scale
- Strong Technical FoundationsPixel setup, events, conversion trackingGoogle Tag ManagerAttribution model understanding (last-click, data-driven, etc.)
- Ability to Work Cross-Functionally With Creative TeamsCan give clear creative directionUnderstands what types

📌 Paid Ad Manager (Medellín)
🏢 Outsource Plug
📍 Medellín