We Are Looking for a CRM & Marketing Operations Specialist

We are looking for a professional with experience in CRM, Marketing Automation, and Marketing Operations, capable of executing and optimizing global campaigns using Salesforce and Pardot. The ideal candidate will have a strong operational, analytical, and process-oriented mindset, working closely with global, regional, and local Marketing teams.

This role will be a key point of contact to ensure the successful execution of campaigns, lead management, automation, tracking, reporting, and compliance with CRM governance standards.

? Work Modality: Remote

Required Skills & Experience

? Education: Bachelor’s degree in Marketing, Business Administration, Communications, International Business, Technology, or related fields.

? Experience: Minimum 3 years of experience in CRM, Marketing Automation, Marketing Operations, Demand Generation, or Campaign Management, preferably in B2B environments.

? Experience working with Salesforce CRM and Marketing Automation platforms.

? Advanced English proficiency, both written and spoken.

Technical Knowledge

? CRM & Marketing Automation

- Salesforce CRM
- Account Engagement (Pardot)
- Marketing Automation
- CRM Administration
- CRM Workflows
- Lead Lifecycle Management

? Campaign Operations

- Campaign Management
- Campaign Execution
- Segmentation
- Forms
- Landing Pages
- Email Programs
- Automation Workflows
- Campaign Hierarchies

? Analytics & Reporting

- Marketing Attribution
- Campaign Performance
- Pipeline Contribution
- Dashboards
- Reporting & Analytics
- Marketing Effectiveness

? Governance & Processes

- CRM Governance
- Campaign Standards
- Process Governance




- Process Optimization
- Operational Excellence
- Process Compliance

Key Responsibilities ? Manage and execute general, regional, and local campaigns within Salesforce CRM and Account Engagement (Pardot).

? Act as a central point of contact for the operational execution of campaigns throughout their lifecycle.

? Create, execute, and monitor campaigns, including segmentation, forms, landing pages, email programs, and automation workflows.

? Ensure proper campaign structure, tracking, attribution, and compliance with governance standards.

? Manage lead lifecycle processes, campaign hierarchies, and CRM workflows.

? Monitor campaign performance, pipeline contribution, and marketing effectiveness through reports and dashboards.

? Maintain consistent CRM governance standards, processes, and best practices across regions.

? Coordinate with global, regional, and local teams to ensure efficient campaign execution.

? Support the operational integration and alignment between CRM, Marketing Automation, reporting, and other marketing technology platforms.

? Identify and implement continuous improvements to increase the efficiency and scalability of Marketing Operations.

Key Competencies

✅ Excellent written and verbal communication skills in English.

✅ Ability to work with global and multicultural teams.

✅ Strong organization and attention to detail.

✅ Analytical and data-driven mindset.

✅ Ability to manage multiple campaigns and priorities simultaneously.

✅ Process-oriented mindset with a focus on quality and continuous improvement.

✅ Excellent stakeholder management skills.

✅ Ability to work both collaboratively and independently.

📌 CRM & Marketing Operations Specialist (Colombia)
🏢 GFT Technologies LATAM
📍 Colombia