The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

Tasks

KEY RESPONSIBILITIES




- Build and maintain target account lists aligned to the Gilytics ICP by market, segment, and region
- Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions
- Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized, sector- relevant messaging
- Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria
- Book qualified discovery meetings for Business Developers and hand over with complete context
- Maintain CRM hygiene: every account, contact, activity, and outcome logged and current
- Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities
- Feed message performance and objection patterns back to Business Development, Marketing, and Product

Requirements

EDUCATION
- Required: Degree in Business, Marketing, Communications, Engineering, or

📌 Lead Generation Specialist (Colombia)
🏢 Gilytics
📍 Colombia