The Sales Development Representative (SDR) sits at the critical intersection of marketing and sales. Your job is to turn marketing activity into real pipeline - filling events with the right prospects, executing outbound outreach across email, phone, and LinkedIn, and ensuring that every lead generated by marketing is followed up, warmed up, and handed to sales at the right moment.
You are the human engine behind GFT's go-to-market programs. While marketing creates the campaigns and events, you make sure the right people show up, the right conversations happen, and no lead goes cold. You work closely with both the regional marketing team and sales to ensure tight alignment between marketing programs and revenue outcomes.
Key Responsibilities
- Own the pre-event outreach strategy to ensure GFT's events and conference presence are filled with qualified target prospects.
- Execute targeted outbound campaigns via email, phone, and LinkedIn to drive registrations and attendance for GFT-hosted and third-party events.




- Work with the Events Manager and regional marketing head to understand target audience profiles and prioritize outreach lists accordingly.
- Coordinate with sales to secure pre-set meetings at key events and conferences, ensuring sales teams arrive with a full and qualified meeting schedule.
- Track and report on event registration and meeting targets, flagging shortfalls early and adjusting outreach approach as needed.

Outbound Prospecting & Go-to-Market Support
- Execute outbound prospecting campaigns in support of GFT's go-to-market programs and marketing-led initiatives - including email sequences, cold calling, and LinkedIn outreach.
- Work from target account lists and adecuado customer profiles (ICPs) defined by marketing and sales leadership to identify and engage the right prospects.
- Personalize outreach based on campaign messaging, industry verticals, and individual prospect context to maximize engagement and response rates.
- Maintain consistent

📌 Sales Development Representative (Colombia)
🏢 Gft Technologies
📍 Colombia