The Area Sales Manager is responsible for growing and developing ComAp's commercial presence across the LATAM market. The role is expected to meet and exceed agreed business targets by building strong relationships with distributors, system integrators, EPCs, and end-users in the power generation and hybrid microgrid segments.

Key Responsibilities

- Drive revenue growth across both product and solution sales in the Power Generation and Hybrid Microgrid segment
- Manage and develop the existing distributor channel network, ensuring strategic engagement and commercial alignment
- Identify and pursue new business opportunities with EPCs, system integrators, data center developers, utilities, and end-user
- Develop and maintain relationships with key accounts and decision-makers across target vertical
- Prepare and independently submit technical and commercial proposals, bids, and tender responses
- Monitor market trends, competitive landscape, and customer needs to identify new verticals and opportunities
- Provide timely reporting on pipeline health, open opportunities, and market intelligence
- Represent ComAp at industry events, trade shows, and customer meetings
- Collaborate with the LATAM application engineering team to ensure technical proposals meet customer requirements

Education

- University degree in Electrical Engineering or Mechanical Engineering — required

Experience

- 5 to 10 years of total professional experience




- Minimum 5 years in sales within the power generation, distributed energy, or industrial technology sector
- Track record in complex, consultative, technical solution selling — not transactional
- Exposure to hybrid microgrid systems, battery energy storage (BESS), or generator control systems is a strong differentiator
- Experience engaging with EPCs, data center developers, utilities, or energy storage integrators is highly valued

Technical Skills

- Strong working knowledge of power generation systems, including diesel and gas genset control
- Understanding of hybrid and microgrid architectures, including battery storage and renewable integration
- Ability to read and interpret technical specifications and commercial tender documents
- Proficiency in CRM tools and standard business software
- Familiarity with system integration concepts and power design is a plus

Soft Skills

- Advanced written and verbal communication skills, with the ability to translate complex technical concepts for diverse audiences
- Strong customer orientation and relationship management abilities
- Results-driven, with the ability to manage a full territory independently and prioritize effectively
- Collaborative team player who can work across functions and geographies

Languages

- Spanish: native or fully fluent — required
- English: professional working level — required

Other

- Availability for frequent international travel

📌 Area Sales Manager (Colombia)
🏢 ComAp Group
📍 Colombia