Open English has been a leader in English language teaching through virtual classes for over 15 years. We are proud to be a global and digital education (EdTech) the leading English-learning platform in over 30 markets, including Latin America, Brazil, the U.S. Hispanic market, Turkey, and Spain, among others.

With over 3 million students enrolled to date, Open English is transforming the traditional language-learning model through its proprietary technology platform, offering unlimited, 24/7 access to live online classes with native-speaking instructors.

The company provides tailored solutions for individuals, businesses (Open English Business), and children (Open English Junior). It has also expanded its offering to include French, Italian, and Portuguese programs through Open Mundo. Backed by over $150 million in venture capital from top-tier firms such as Insight Partners and TCV, Open English continues to scale globally following its acquisitions of English Ninjas in Turkey and Enguru in India.

The company is headquartered in Miami, with offices across Mexico City, Bogotá, Buenos Aires, Istanbul, Bangalore, and São Paulo.

We invite you to join us and be part of an innovative team dedicated to empowering our students. We are constantly seeking the best professionals in their fields to join our team. We offer the opportunity to work together and implement new ideas in a joyful and inspiring work environment.

Role Overview

Open English is looking for a highly analytical, technically fluent, and AI-first Website Growth & AI Optimization Manager to own the evolution of our websites into high-performing growth platforms.

This role goes beyond traditional website management. The idóneo candidate will combine strong web, UX, analytics, SEO, and conversion-rate optimization expertise with a deep understanding of how artificial intelligence is changing customer discovery, content consumption, personalization, and conversion.

The person will be responsible for improving the full website journey—from organic and AI-driven discovery through lead generation, qualification, and sale—across multiple products, countries, languages, devices, and audience segments.

This role will work closely with Performance Marketing, Brand, Creative, Product, Sales, Analytics, and SEO.

Key Responsibilities

AI-Led Conversion Rate Optimization

- Own the website CRO roadmap, prioritizing initiatives based on expected business impact, customer friction, traffic volume, and implementation effort.
- Use AI to analyze user behavior, identify friction points, generate hypotheses, accelerate research, and develop testing opportunities.
- Design and manage structured experimentation across landing pages, lead forms, pricing communication, calls to action, messaging, navigation, and checkout or contact flows.
- Apply AI-driven personalization to adapt content, offers, proof points, and user journeys by market, audience, traffic source, intent, product, and funnel stage.
- Identify opportunities to use conversational AI, AI assistants, recommendation systems, and dynamic experiences to improve engagement and conversion.
- Ensure optimization decisions are based on downstream business results—not only clicks and form completions—including qualified leads, contactability, sales conversion, and revenue.
- Build a systematic test-and-learn culture, documenting hypotheses, results, insights, and implications for future experiences.

GEO, AEO, SEO and AI Discoverability





- Optimize website content and technical architecture for discovery and citation across search engines, AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.
- Ensure content is structured to provide clear, authoritative, and easily extractable answers to high-intent customer questions.
- Strengthen brand authority through entity consistency, expert signals, original data, credible sources, structured content, and relevant third-party mentions.
- Maintain strong foundational SEO practices, including keyword and intent analysis, internal linking, metadata, canonicalization, international SEO, localization, sitemap management, and indexation.
- Evaluate emerging standards and technologies related to AI discovery, adopting them when evidence supports their value.

Website Strategy and Customer Experience

- Own the strategic website roadmap across Open English products, markets, and languages.
- Develop high-converting customer journeys for different audiences, products, price points, and acquisition channels.
- Partner with UX, Creative, and Brand teams to maintain a consistent experience while allowing market-specific adaptation.
- Ensure mobile-first usability, accessibility, brand consistency, content quality, and intuitive navigation.
- Establish governance for website updates, localization, campaign landing pages, quality assurance, and content lifecycle management.

Technical Web Ownership

- Serve as Marketing’s technical website lead, working closely with Engineering, Product, Analytics, IT.
- Understand and manage the implications of CMS architecture, JavaScript rendering, APIs, tagging, consent management, hosting, CDN configuration, redirects, and third-party integrations.
- Monitor and improve Core Web Vitals, page speed, mobile performance, crawlability, indexability, and overall site health.
- Ensure structured data and schema markup are accurate, scalable, and aligned with search and answer-engine requirements.
- Identify technical issues that may affect organic visibility, AI discoverability, user experience, tracking, or conversion.
- Translate marketing needs into technically precise requirements, acceptance criteria, and QA plans.
- Balance experimentation speed with website stability, security, scalability, and long-term maintainability.

Analytics, Measurement and Insights

- Build a unified website measurement framework connecting user behavior to commercial outcomes.
- Monitor conversion rates and journey performance by market, product, device, audience, channel, page type, and funnel stage.
- Use tools such as GA4, Google Search Console, session replay, heatmaps, experimentation platforms, CRM data, call-center outcomes, and business intelligence dashboards.
- Ensure website tagging, event tracking, attribution, and consent mechanisms are accurate and reliable.
- Diagnose performance changes and distinguish between traffic-quality, experience, technical, tracking, and sales-funnel issues.
- Produce clear recommendations that explain what happened, why it matters, and what action should be taken.
- Create regular reporting on website health, experimentation, conversion,



search visibility, and AI discoverability.

Required Experience and Capabilities

- Significant experience managing websites, digital customer journeys, CRO, SEO, or digital product growth.
- Proven experience designing, executing, and interpreting A/B and multivariate tests.
- Strong understanding of technical SEO, GEO, AEO, structured data, semantic content, and modern search behavior.
- Hands-on understanding of how generative AI is changing discovery, website experience, personalization, content production, and conversion.
- Ability to use AI tools critically and effectively for analysis, ideation, research, content optimization, QA, and workflow automation.
- Strong knowledge of web analytics, experimentation methodology, funnel analysis, and customer-behavior tools.
- Working knowledge of HTML, CSS, JavaScript, CMS platforms, APIs, tagging, and website architecture. The candidate needs to be a developer when needed, so it must be technically fluent.
- Experience working with GA4, Google Search Console, Google Tag Manager, experimentation tools, heatmaps, session recordings, and BI platforms.
- Strong understanding of mobile-first UX, accessibility, privacy, consent management, and Core Web Vitals.
- Strong project-management skills and experience coordinating multidisciplinary internal teams and external partners.
- Professional fluency in English and Spanish. Portuguese is a plus.
- Experience managing multilingual and multi-market websites is strongly preferred.

Success Metrics

Success in this role will be measured through:

- Website visitor-to-lead conversion rate
- Qualified-lead and eligible-lead conversion
- Lead-to-sale conversion and revenue per visitor
- Marketing new cash and contribution-margin impact
- Organic and AI-referred traffic
- Visibility and citation frequency across AI answer engines
- Share of answer for priority commercial topics
- Landing-page and lead-form performance
- Experiment velocity, win rate, and incremental business impact
- Core Web Vitals, mobile speed, crawlability, and indexation
- Reduction in website errors, tracking gaps, and customer friction
- Speed and quality of website launches across markets

AI Mindset

We are looking for someone who does not treat AI as an isolated tool or content shortcut. The successful candidate will understand how to redesign website strategy and operations around AI.

This person should continuously ask:

- How can AI help us understand customer intent and friction faster?
- How can we create a more relevant experience for each visitor?
- How can our content become the clearest and most authoritative answer?
- How can we improve our visibility when customers search through AI rather than traditional search results?
- How can we automate repetitive work while improving quality and governance?
- How do we measure AI’s actual impact on leads, sales, revenue, and profitability?

Preferred Profile The ideal candidate combines the commercial mindset of a growth marketer, the customer empathy of a UX professional, the experimentation discipline of a CRO specialist, and enough technical depth to collaborate confidently with developers and AI specialists.

They are comfortable moving between strategy and execution: defining the website roadmap, analyzing a conversion funnel, reviewing a page experience, evaluating structured data, writing a test hypothesis, diagnosing a tracking problem, and explaining the business impact to senior leadership.

📌 Website Growth & AI Optimization Manager (Colombia)
🏢 Open English
📍 Colombia