Copywriter Lead at Winback. Remote, EST working hours required. Full professional fluency in written and spoken English required.

About Winback

We help leading brands turn customer lifetime value into their #1 growth lever. Our team embeds directly with high-performing consumer brands like Coinbase, Hopper, Crocs, and Oats Overnight, taking ownership of lifecycle strategy, automation, and experimentation to drive measurable, compounding growth.

About the role

We're looking for a Copywriter Lead to own the words behind some of the fastest-growing consumer brands in ecommerce, and to build the system that lets great copy scale across our entire client portfolio.

You'll own copy across a portfolio of brands and build the infrastructure that lets it scale: the SOPs, frameworks, and quality standards that keep the work sharp as volume grows. Over time, that includes hiring and leading a team of copywriters as the company scales.

You'll work alongside our strategists and our Creative Lead, who owns design the same way you'll own copy. You'll write from a strategic point of view, with a real hand in the messaging and the lifecycle thinking, not just executing briefs.

We're an AI-native company. You'll be expected to use AI as a thinking partner every day, not to churn out first drafts you bash into shape, but to move faster and build repeatable systems.

What you'll do

- Own copy across your brands, writing high-converting email, SMS, and push from strategic briefs




- Nail each brand's voice and adapt seamlessly across very different brands, tones, and audiences
- Turn lifecycle thinking (welcome, abandonment, post-purchase, winback, billing reminders) into messaging that drives revenue
- Build the SOPs, frameworks, and reference libraries that make great copy repeatable across brands and writers
- Grow into leading the copy function, hiring and mentoring copywriters as we scale
- Use AI as a daily thinking partner and build AI-assisted workflows that lift quality and consistency
- Work hand in hand with strategists and the Creative Lead to align messaging, design, and strategy

Who you are

- 5+ years writing high-performing copy, ideally across email and SMS
- A strategic writer, not just a wordsmith. You think about why a message works, not only how it sounds
- Able to nail brand voice and adapt across very different brands and audiences
- Experience writing for ecommerce and consumer brands; lifecycle or retention experience strongly preferred
- AI-native, or actively building that muscle
- A systems thinker who builds repeatable processes, not one-off deliverables
- Excited to grow into a leadership role and build a team
- Klaviyo or other ESP familiarity is a plus, as is comfort collaborating with designers in Figma

Details

Full-time. Remote, with EST working hours required. Full professional fluency in English, spoken and written.

How to apply

- Submit your application by filling out this form: https://tally.so/r/obLLrO

📌 Copywriter Lead (Colombia)
🏢 Winback Pro
📍 Colombia