At Publicis Integral Delivery (PGD) , we are looking for a Planning Analyst to support the development, execution, and optimization of media plans for global clients. This is a great opportunity for an analytical and detail-oriented professional with 1–2 years of experience in media planning, digital marketing, paid media, or advertising.

- Support the development and execution of media plans aligned with client objectives, audiences, budgets, and KPIs.
- Analyze market, audience, competitor, and campaign performance data .
- Support budget allocation, investment tracking, and campaign pacing .
- Monitor campaign delivery and identify opportunities for optimization.
- Prepare reports, presentations, performance summaries, and recommendations .
- Collaborate with Planning, Buying, Account Management, and Analytics teams.
- Work with international stakeholders and teams across different markets.
- Ensure accuracy and quality of planning documents, trackers,



and campaign information.

Qualifications

- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field .
- 1–2 years of experience in media planning, media buying, paid media, digital marketing, or advertising.
- Understanding of media KPIs, budgets, campaign performance, and reporting .
- Strong Excel and PowerPoint skills.
- Strong analytical and numerical skills.
- Analytical thinking & problem-solving
- Budget and investment tracking
- Proactive and collaborative mindset
- Ability to manage multiple priorities

Join a integral, technology-driven environment where you’ll work with international teams and clients while developing your expertise across Media, Data, Technology, and Marketing .

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📌 Planning Digital Analyst (Bogotá)
🏢 Publicis Global Delivery (PGD)
📍 Bogotá