About the role

Mint Data provides large-scale web data and managed data services to companies in e-commerce, real estate, healthcare and fintech, primarily in the United States and Europe. Building on a strong base of partner-referred clients, Mint Data is preparing to scale at a faster pace and is developing its own client acquisition channels. We are seeking a Growth & Business Development Specialist to lead this effort.

You will own outbound prospecting end to end and manage the company's paid acquisition budget, working directly with the founders. The role is well suited to a professional with experience in B2B outbound to international clients who can present a technical product to a non-technical buyer and is motivated to build an acquisition channel from the ground up.

Key responsibilitiesOutbound and qualification (60%)

- Research and build targeted accounts and contact lists across our core verticals.
- Execute outbound sequences through LinkedIn, email and calls, and refine messaging based on results.
- Qualify inbound and outbound leads and schedule discovery calls with the founders.
- Maintain the CRM and report on the pipeline weekly.

Demand generation (40%)

- Own the paid acquisition budget (Google Ads, LinkedIn Ads), executing campaigns directly or managing an external freelancer or agency, with accountability for cost per qualified meeting.
- Coordinate landing pages and supporting content on our website, including use cases, comparisons,



lead magnets and blog articles.
- Run A/B tests and pilot new channels at small scale, scaling or discontinuing them based on results.

Success criteria

- Qualified meetings scheduled per month (primary metric).
- Response and meeting-conversion rates by channel.
- Cost per qualified meeting on paid channels.

Requirements

- Two or more years in B2B outbound sales or business development with international clients, preferably in SaaS, data or technical services.
- Fluent written and spoken English.
- Hands-on experience running Google Ads and/or LinkedIn Ads campaigns for B2B, including budget management and reporting.
- Ability to present a technical product (data, web scraping, APIs) to a non-technical buyer.
- Ability to operate autonomously as the company's first dedicated go-to-market professional.

Preferred qualifications

- Familiarity with the web data ecosystem (Bright Data, Apify, Oxylabs or similar).
- Hands-on experience with Sales Navigator, Apollo, Lemlist, Clay or similar tools.
- Experience in early-stage companies.
- You have fully embraced AI in your day to day and have experience implementing it to make workflows more efficient and hands-off.

What this role is not

This is not a brand marketing or organic social media position. The role does not close deals independently; the team joins qualified calls and supports the closing process.

📌 Growth & Business Development Specialist (Bogotá)
🏢 Mint Data
📍 Bogotá