About the role:

As an Email Outreach Manager on the Demand Generation team, you will build, own, and execute our email channel. This strategic role involves supporting our SLG and PLG motions for multiple products. You will play a critical part in scaling our email channel, and delivering subject-matter expertise content to our B2B audience.

Hybrid Set Up (1 week onsite per quarter)

What you'll achieve:

- Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale. You'll become the de facto expert for this channel.

- Build scaled+converting outbound email campaigns

- List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent, and opt-ins

- Partner with PMM and Sales to nail messaging. Leverage performance data to iterate and improve content and messaging continuously.

- Scale our test-and-learn culture: Leverage data to design sound experiments and iterate to maximize performance. Identify strategic opportunities for growth and retention.

- Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more

- Build a brand-new Newsletter program

- Ensure the success of email execution, QA, and deliverability




- The role could evolve to manage and mentor a team of email marketing specialists

Skills you'll need to bring:

- Excellent writer and strong communicator

- 5+ years of cold-outbound email; must include experience with SaaS or subscription-based services. Experience with dual SLG & PLG motions is a plus. Experience with both B2B and B2C marketing is a plus.

- Excellent problem-solving capabilities and a robust analytical approach, with the ability to leverage data to inform decisions, measure impact, and drive program improvements.

- Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting

- Strong experience with building triggered email programs, managing lists & lead mining, and enrichment

- Experience with Instantly and Zapier is a big plus.

- Experience with Salesforce and Excel is a plus.

- Comfortable and motivated working in a fast-paced, collaborative environment

- You get things done: You're a self-starter, organized, resourceful, and have the ability to manage projects from start to finish

- You care about the details: You have an eye for design, a good instinct for what email content will resonate with businesses, and triple-check every email before it's sent

📌 Email Outreach Manager (Colombia)
🏢 Snappr
📍 Colombia