Bogotá, Colombia | Full-Time | 4 days in office / 1 remote

Coally is building AI-powered career infrastructure connecting education, talent and employment across Latin America and the U.S.

Today, more than 3 million people are registered in our ecosystem.

We’re looking for someone early in their career who is internet-native, creative, analytical and obsessed with AI to help us solve one of our biggest challenges:

How do you activate, engage and build recurring usage among millions of users?

This is not a traditional Marketing role.

You’ll work at the intersection of:

Growth + Content + User Engagement + Experimentation + AI

And the operating model is intentionally lean:

You + AI.

Your goal is not simply to create content.

Your goal is to help us build an AI-native engagement machine.

What you’ll actually doYou will:

- Create and test content across TikTok, Reels, LinkedIn, email, WhatsApp and other channels
- Use AI to research, write, design, repurpose and personalize content at scale
- Build campaigns to activate and reactivate users
- Run weekly growth experiments
- Test different messages, audiences, channels and formats
- Analyze what actually generates activation and recurring usage
- Build AI workflows and automations to reduce repetitive marketing work
- Coordinate engagement campaigns with universities and institutional partners
- Work with Customer Success and Analytics to identify accounts and user segments that need intervention
- Turn one piece of content into multiple formats using AI
- Identify winning experiments and scale them
- Kill experiments that do not work
- Continuously explore new AI tools that can improve the way we operate

What we care aboutWe care much more about execution than presentations. We’re looking for someone who:
- Has approximately 0–2 years of professional experience
- Uses AI naturally every day
- Understands how people consume content online
- Can write and communicate clearly
- Is creative but also comfortable looking at data
- Moves fast
- Experiments constantly
- Has high energy and curiosity




- Can work independently without waiting for detailed instructions
- Is comfortable trying things that might fail
- Takes ownership of outcomes, not just activities

Previous experience creating content, building communities, running campaigns or growing an audience is a strong plus. You do not need to come from a traditional marketing background.

What success looks likeWe will not measure success primarily through likes or impressions.

We care about

- activated users;
- reactivated users;
- first meaningful actions;
- recurring usage;
- MAU / WAU;
- conversion between funnel stages;
- experiments launched;
- speed of iteration;
- cost and efficiency improvements through AI;
- scalable engagement systems created.

AI is part of the jobWe expect you to use AI aggressively.

For example

- content creation;
- research;
- copywriting;
- video repurposing;
- segmentation;
- personalization;
- campaign analysis;
- reporting;
- automation;
- experimentation.

A core principle of the role is: If AI can help us do something 10x faster, we should probably be using it.

Work modelThis is a full-time position based in Bogotá.

4 days in office + 1 remote day.

We value flexibility, but we also value collaboration, speed and being together when building.

CompensationCOP $3,200,000 – $3,500,000 per month, depending on experience.

Plus a quarterly performance bonus of up to COP $1,500,000, tied to measurable results across:

- user activation and engagement;
- execution and experimentation;
- AI and automation.

For exceptional performers, compensation and responsibilities can grow significantly over time.

Career pathFor someone exceptional

AI Growth & Content Associate → Growth & Engagement Lead → broader Growth leadership

You’ll have the opportunity to work directly on one of the hardest problems in consumer technology:

getting millions of users to discover value, come back and engage repeatedly.

And you’ll help us prove something we believe strongly:

One exceptional person, combined with AI, can produce the output of an entire traditional marketing team.If this sounds like you, apply here

📌 AI Growth & Content Associate (Medellín)
🏢 coally
📍 Medellín