This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email & Lifecycle Marketing Manager based in Colombia.

This is a strategic, hands-on opportunity to own email and lifecycle marketing across a portfolio of consumer-focused brands.
You will manage the channel end-to-end, from strategy and campaign planning to automation, segmentation, testing, and optimization.
Working closely with marketing leadership, design, and agency teams, you will translate business goals into measurable lifecycle programs.
Your work will directly influence acquisition, conversion, retention, repeat purchases, subscriptions, and customer value.
The role combines creative judgment with strong analytical thinking and a rigorous approach to experimentation and performance measurement.
You will manage multiple priorities in a fast-paced remote environment where autonomy, organization, and accountability are highly valued.
Initially part-time and hourly, the engagement is designed to grow in scope and hours as the business expands.





Accountabilities
- Own the email and lifecycle marketing strategy and execution across multiple consumer brands.
- Translate business objectives into lifecycle strategies, campaign calendars, testing plans, KPIs, and actionable recommendations.
- Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs.
- Develop customer segmentation strategies based on behavior, lifecycle stage, purchase patterns, and commercial objectives.
- Plan and execute lifecycle programs supporting promotions, product launches, acquisition, retention, and repeat purchases.
- Write email copy and collaborate with design teams on creative briefs, assets, and campaign execution.
- Run A/B tests across messaging, creative, segmentation, timing, offers, and automated flows.
- Monitor deliverabilit

📌 Email & Lifecycle Marketing Manager (Colombia)
🏢 Jobgether
📍 Colombia