Hi there! We are South and our client is looking for a Sr Paid Media

!

Note To Applicants

- Eligibility: This position is open to candidates residing in Latin America.

- Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

- Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, we will give priority to candidates who provide a video presentation.

- Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.

- Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. ?

About The Role

We're looking for a results-driven Sr. Paid Media to lead and optimize our paid acquisition strategy across Google Ads, LinkedIn Ads, and Meta Ads. This role owns the full funnel — from ad spend to pipeline impact — and works closely with design, content, and sales to turn budget into revenue.

Responsibilities

- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max), LinkedIn Ads, and Meta Ads

- Manage the advertising budget and allocate spend across channels based on performance

- Define audiences, segmentation, and bidding strategies for each platform

- Create and test copy,



creative, and landing page variations in collaboration with the design and content teams

- Set up and maintain conversion tracking (Google Tag Manager, pixels, Conversions API, UTMs)

- Analyze full-funnel metrics — from impression to booked meeting or closed deal

- Report on results with a focus on cost per lead, cost per meeting, and ROAS

- Propose and continuously run A/B tests (audiences, formats, copy, landing pages)

- Coordinate with the sales team to close the loop between ad spend and revenue

Requirements

- 4+ years of experience managing paid campaigns in B2B environments

- Advanced proficiency in Google Ads, LinkedIn Campaign Manager, and Meta Business Suite

- Proven experience managing significant budgets (not just test campaigns)

- Solid knowledge of tracking and attribution: GTM, pixels, CAPI, attribution models

- Strong analytical skills to make data-driven decisions, not assumptions

- Experience working with CRMs (HubSpot, Salesforce, or similar) to measure real pipeline impact

- Advanced English (target market is the US)

Nice to Have

- Experience with BI tools or dashboards (Looker Studio, Supermetrics, etc.)

- Knowledge of Account-Based Marketing (ABM) strategies

- Experience with Webflow or other landing page tools

- Background working at startups, staffing agencies, or B2B SaaS companies

If this opportunity sounds good to you,

send us your resume!

📌 Senior Paid Media (Medellín)
🏢 Ottomatik.io
📍 Medellín