Media Buyer, Paid SearchRemote | Full-Time | Eastern Time Business Hours

About the Role

Lucyd is looking for an experienced, hands-on Media Buyer, Paid Search to own the strategy, execution, optimization, and performance of paid search campaigns across Google Ads and Microsoft Advertising.

You’ll manage campaigns for DTC e-commerce brands with a focus on profitable growth, testing, and continuous optimization. Many of our clients operate in regulated and policy-constrained industries where advertising is rarely straightforward, so success requires strong platform expertise, analytical thinking, adaptability, and creative problem-solving.

This is a hands-on role for someone who is comfortable managing multiple accounts, making data-driven decisions, and taking ownership of campaign performance.

About Lucyd

Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.

We specialize in brands operating in complex and highly regulated industries, including cannabis, hemp, telehealth (including GLP-1s and peptides), supplements, and functional wellness products. We work as integrated growth partners, helping our clients solve challenges across the entire customer journey.

Key Responsibilities

Campaign Management

- Develop, launch, and manage campaigns across Google Ads and Microsoft Advertising.
- Manage Search, Shopping, Performance Max, Display, YouTube, and other applicable campaign types.
- Develop account strategies aligned with client growth and profitability goals.
- Monitor campaign performance and proactively identify opportunities to optimize and scale.
- Manage budgets,



bidding strategies, and spend allocation to maximize efficiency and return.
- Maintain clean, organized account and campaign structures.

Optimization & Testing
- Develop and execute structured tests across ad copy, campaign structure, landing pages, audience targeting, bidding strategies, and product feeds.
- Analyze test results and turn findings into actionable optimizations.
- Continuously identify opportunities to improve campaign efficiency, profitability, and scale.
- Apply data-driven experimentation to solve performance challenges.

Analytics & Reporting
- Conduct keyword research, competitive analysis, and market research.
- Analyze campaign data to identify trends, opportunities, and performance risks.
- Monitor attribution, conversion tracking, and performance measurement.
- Ensure reporting accuracy and data integrity across accounts.
- Clearly communicate performance insights and strategic recommendations.

Collaboration & Operations
- Partner with Growth Strategists to develop integrated acquisition strategies.
- Collaborate with Creative, CRO, and Data teams to improve overall funnel performance.
- Participate in client-facing meetings when needed and communicate paid search recommendations clearly.
- Troubleshoot tracking issues, platform challenges,



and performance anomalies.
- Ensure campaigns are launched accurately and on schedule.
- Stay current on platform updates, advertising policies, and paid search best practices.

Required Qualifications

- 3+ years of hands-on experience managing Google Ads campaigns.
- Proven paid search experience with DTC e-commerce brands selling physical products.
- At least $500,000 USD in cumulative/lifetime paid advertising spend managed.
- Experience managing multiple client accounts simultaneously in an agency or fast-paced environment.
- Strong hands-on experience with Search, Shopping, and Performance Max campaigns.
- Strong understanding of GA4, conversion tracking, attribution, and performance measurement.
- Experience designing, executing, and analyzing A/B tests and performance experiments.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication skills.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities.

Preferred Qualifications

- Experience managing campaigns through Microsoft Advertising (Bing Ads).
- Experience with Google Merchant Center, product feed management, and Shopping optimization.
- Experience with Display and YouTube campaigns.
- Experience advertising wellness, supplements, telehealth, GLP-1s, peptides, hemp, CBD, cannabis-adjacent products, or other regulated industries.
- Understanding of conversion rate optimization (CRO) and landing page optimization.

Working at Lucyd

- Full-time: 40 hours per week
- Location: Remote
- Schedule: Must be available during Eastern Time business hours

📌 Media Buyer, Paid Search (Colombia)
🏢 Lucyd
📍 Colombia