About Toptal

Toptal is a general network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue
and team members based around the globe
, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary:

We’re looking for a results-driven Marketing Specialist to support and execute key marketing initiatives across email, content, SEO, and social media. This role is primarily focused on email marketing, automation, optimization, and analysis, and requires deep expertise in Marketing Automation (ideally in Salesforce Marketing Cloud). The idóneo candidate will also be able to create high-quality written content for blogs, SEO, and social channels.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.





Responsibilities:

Email Marketing, Automation, Optimization, and Analysis
- Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
- Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
- Develop email content aligned with campaign goals, brand voice, and audience needs.
- Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
- Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
- Apply best practices across deliverability, compliance, personalization, and lifecycle marketing.
- Translate campaign insights into actionable recommendations to improve future performance.

Blog and SEO Writing
- Write and edit high-quality blog content

📌 Marketing Specialist (Colombia)
🏢 Toptal
📍 Colombia