Cold Caller / TelemarketerRemote | U.S. Pacific Time (PST/PDT) | Full-Time

About Roofs in a Box

At Roofs in a Box (RIB), we connect U.S. roofing and construction companies with highly skilled remote professionals who become an extension of their teams. Our contractors work closely with U.S.-based businesses to provide reliable, specialized support while helping companies grow efficiently.

We are currently seeking a Cold Caller / Telemarketer to support our client's sales and marketing efforts by proactively contacting prospective homeowners, qualifying leads, and scheduling appointments for the sales team.

Position Overview

The Cold Caller / Telemarketer will be responsible for making a high volume of outbound calls to prospective customers, following an established script and call strategy, identifying customer interest, and converting qualified prospects into scheduled in-home consultations.

The ideal candidate is a confident and persuasive communicator who is comfortable making cold calls, handling objections, engaging homeowners in conversation, and consistently working toward daily and weekly appointment-setting goals.

This position requires someone who is results-driven, resilient, organized, and comfortable working in a fast-paced sales environment.

Key Responsibilities

Cold Calling & Appointment Setting

- Make a high volume of outbound calls to prospective homeowners using company-provided lead lists.
- Follow established cold-calling scripts, talking points, and proven call strategies.
- Clearly communicate the value of the Company's roofing and home improvement services.
- Identify and qualify prospects based on their needs, interest, and eligibility.
- Overcome common objections and maintain productive conversations with prospective customers.
- Schedule qualified homeowners for in-home consultations with the sales team.
- Follow up with warm leads and prospects who have previously expressed interest.
- Consistently meet or exceed daily and weekly call volume and appointment-setting targets.

Lead & CRM Management

- Accurately document call outcomes, customer information, qualification details,



and follow-up requirements in the CRM.
- Maintain accurate and up-to-date lead information to support sales team visibility and follow-up.
- Ensure all customer interactions and appointment information are properly recorded.
- Help maintain lead data quality and identify discrepancies or incomplete information.

Customer Communication

- Respond professionally to customer questions and initial inquiries.
- Listen actively to homeowners and identify their needs before recommending the next step.
- Provide a positive customer experience during every interaction.
- Communicate professionally and respectfully, including when handling difficult conversations or objections.
- Follow up consistently with leads according to established processes.

Training & Continuous Improvement

- Participate in regular training and coaching sessions.
- Continuously improve product knowledge, communication skills, objection handling, and appointment-setting techniques.
- Apply feedback from management and sales leadership to improve call performance.
- Stay adaptable as scripts, campaigns, lead sources, and processes evolve.
- Support the Company's transition toward a more digital-first marketing and lead-generation strategy.

What We're Looking For

The idóneo candidate will have:

- Previous experience in cold calling, telemarketing, appointment setting, inside sales, or call center environments.
- Strong verbal communication and active listening skills.
- A confident, persuasive, and professional phone presence.
- The ability to build rapport quickly with prospective customers.
- Comfort making a high volume of outbound calls every day.
- Strong objection-handling and problem-solving skills.
- A results-oriented mindset and motivation to achieve measurable targets.




- The ability to follow a structured script while still maintaining a natural conversation.
- Strong organization and attention to detail when managing leads and CRM information.
- Resilience when dealing with rejection and challenging conversations.
- The ability to work independently while collaborating effectively with a U.S.-based team.
- A willingness to receive coaching and continuously improve performance.

Core Competencies

Communication – Speaks clearly and persuasively, listens actively, asks appropriate questions, and communicates professionally with customers and team members.

Customer Service – Responds promptly to customer needs, handles difficult situations professionally, and maintains a positive customer experience.

Productivity & Dependability – Consistently meets schedules, call-volume expectations, deadlines, and appointment-setting objectives.

Initiative – Takes ownership of responsibilities, looks for opportunities to improve performance, and proactively addresses challenges.

Stress Management & Resilience – Remains professional and focused under pressure and handles rejection without allowing it to negatively affect performance.

Teamwork – Works effectively with the sales and marketing teams, welcomes feedback, and contributes to shared goals.

Experience

- 1+ year of professional experience in cold calling, telemarketing, appointment setting, inside sales, or a call center environment preferred.
- Experience in roofing, home improvement, construction, or other home services is a plus but not required.

Language Skills

- Strong English communication skills, both verbal and written.
- Ability to communicate clearly and professionally with U.S.-based homeowners.
- Ability to understand and follow scripts, instructions, correspondence, and CRM notes.

Computer Skills

- Comfortable working with CRM systems and web-based software.
- Proficiency with Microsoft Office/Microsoft 365.
- Experience with Lead Perfection is a plus.
- Ability to learn and navigate new systems and technology quickly.

📌 Cold Caller / Telemarketer (Bogotá)
🏢 LD CALL SERVICES
📍 Bogotá