About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are looking for a Senior Data Analyst to join our Digital team, supporting process improvement, project automation, and technology solutions. Working with the team lead, you will drive data analysis initiatives, design database structures, automate workflows, and apply ETL techniques to turn complex data into information that supports effective decision-making.

This role combines data analysis, database design, artificial intelligence, and project coordination,



with opportunities to contribute throughout the project lifecycle—from planning and execution to monitoring and closure.

In this role, you will:

Apply artificial intelligence tools and techniques to support data standardization.

Design and maintain efficient, scalable database resources to support data processing and analysis.

Lead process automation initiatives to improve operational efficiency.

Improve and systematize workflows to optimize project and product delivery.

Apply ETL techniques to extract, transform, and load data for advanced analysis.

Plan, execute, monitor, and close projects, coordinating activities to ensure effective delivery.

Investigate and resolve complex technical problems accurately and promptly.

Lead the analysis of large datasets to uncover actionable insights.

Oversee automated report generation to improve access to information and support decision-making.

Skills and E

📌 Senior Analyst, Advanced Analytics, GOC (Medellín)
🏢 WPP Media
📍 Medellín