Beckett Simonon is a premium DTC footwear brand built on a made-to-order model, manufactured in Colombia and sold in the US.We are looking for a Senior Paid Media Buyer who combines strong hands-on execution with strategic thinking. You will own campaigns end-to-end, make data-driven decisions independently, and be the person in Ads Manager every day, building campaigns, optimizing performance, and taking direct ownership of results.What You'll DoCampaign Execution and OwnershipBuild, manage, and optimize paid campaigns across Meta, Google, TikTok, and Pinterest, with full ownership of a $10M USD annual budgetDefine campaign architecture, audience strategy, bidding logic, and creative rotation across all channelsMonitor performance daily and make proactive optimization decisions, identifying opportunities and addressing issues before they escalDiagnose campaign performance across all variables: structure, targeting, creative, landing page alignment, and trackingBudget Forecasting and GuardrailsBuild monthly spend and revenue projections and adjust budget allocation in real time based on performance signalsOptimize against MER and NCPA targets, with a clear understanding of how media efficiency connects to overall business profitabilityScale confidently where the numbers support it and pull back quickly where they don'tIncrementality and TestingDesign and run incrementality experiments, including geo-lift tests, holdout groups, and platform-level lift studiesBring a structured approach to A/B testing: hypothesis-driven, measured with statistical rigor,



and documented systematically so learnings compound over timeWork with TripleWhale or Northbeam to understand the difference between platform-reported attribution and true incremental impact, and make budget decisions accordinglyWork closely with our internal creative team to develop compelling ad concepts and testing strategiesBring angles, hooks, and references to every creative briefing informed by ongoing research in the Meta Ads Library, TikTok Creative Center, and tools like ForeplayTranslate performance data into specific, actionable creative direction that helps the team iterate faster and more effectivelyStay current on what leading DTC brands are running and bring those insights proactively to the teamReporting and CommunicationDeliver weekly and monthly performance reports with clear analysis and forward-looking recommendations, not just what happened, but what it means and what to do nextCommunicate performance and strategy clearly to founders and internal stakeholdersServe as the internal reference point for all paid media decisions and best practicesWhat We're Looking For5+ years of hands-on paid media buying experience in e-commerceDeep expertise in Meta Ads Manager,



including campaign structure, audience strategy, creative testing, and performance optimization post-iOS 14Solid working knowledge of Google Ads (Search, Shopping, YouTube) and experience with TikTok and Pinterest AdsExperience designing and running incrementality tests, such as geo-lift experiments or holdout groupsA structured, hypothesis-driven approach to A/B testing and creative experimentationComfort building spend and revenue forecasts in spreadsheets and presenting them to stakeholdersExperience with TripleWhale, Northbeam, or a comparable MER-based attribution platformFamiliarity with creative research tools such as Foreplay, the Meta Ads Library, or TikTok Creative Center as part of a regular workflowStrong analytical skills with the ability to turn data into clear, actionable recommendationsFluent in English and Spanish, with strong written and verbal communication skillsBased in Colombia, available to work from our Bogotá office two days per weekWhat Makes This Role DifferentYou will report directly to the co-founders and work in close partnership with our Head of Growth. Together, you will form the core of Beckett Simonon's growth function, sharing data, aligning on strategy, and holding each other accountable to results. You will have full visibility into the business P&L; and the context to understand how media decisions connect to overall profitability. There are no agency layers or account managers between you and the decisions that matter.#J-18808-Ljbffr

📌 Senior Paid Media Buyer (Cundinamarca)
🏢 Beckett Simonon
📍 Cundinamarca