GMS is seeking an experienced and highly motivated Sales & Marketing Manager to represent our company and clients in Colombia.

This is a dynamic, market-facing role for a tourism professional who enjoys building relationships, developing new business and executing sales and marketing initiatives. The successful candidate will manage key industry accounts, conduct regular sales calls and partner visits, and represent GMS and its clients at trade shows, sales missions, industry events and familiarization trips.

The role The Sales & Marketing Manager will help increase awareness, distribution and sales for the destinations and tourism partners represented by GMS. The position requires strong knowledge of Colombia’s travel industry, a commercial mindset, disciplined follow-up and the ability to manage multiple client priorities.

Key responsibilities

- Manage and strengthen relationships with tour operators, wholesalers, travel agencies, airlines, OTAs, associations and other tourism partners.
- Identify and develop new accounts, partnerships and distribution opportunities that generate measurable business for represented destinations.
- Conduct regular sales calls, presentations and partner visits in Bogotá and other priority Colombian markets.
- Deliver destination and product training for travel advisors, reservations teams and other trade audiences.
- Promote destination experiences and itineraries for inclusion in tour operator programs, packages and sales campaigns.
- Develop and manage cooperative marketing opportunities with airlines, tour operators, OTAs and other industry partners.




- Collaborate with GMS marketing and communications teams on campaigns, presentations, newsletters, trade communications, social media content and promotional materials.
- Plan and execute roadshows, sales missions, workshops, webinars, trade events and other client activations.
- Represent GMS and its clients at trade shows, industry events and partner meetings.
- Help organize, accompany and host familiarization trips.
- Maintain current market intelligence on travel trends, air connectivity, distribution developments, competitor activity and emerging opportunities.
- Track sales activities, leads, product development, bookings, campaign performance and partner engagement, according to each client’s objectives.
- Maintain accurate account and activity information in the company’s CRM and reporting systems.
- Prepare weekly activity reports, client updates, presentations, event recaps and strategic recommendations.

Qualifications and experience

- Bachelor’s degree in business, marketing, tourism, hospitality, communications or a related field.
- At least five years of relevant experience in tourism, travel trade sales, destination representation, tour operating, airline sales, hospitality or a related area.




- Demonstrated success building commercial relationships and generating results within Colombia’s travel industry.
- Established relationships across Colombia’s tourism distribution network are strongly preferred.
- Strong understanding of travel distribution, packaging, commissions, incentives, cooperative marketing and the travel sales process.
- Excellent spoken and written Spanish, with professional working proficiency in English. Portuguese is an asset.
- Strong presentation, negotiation, relationship-management and interpersonal skills.
- Excellent organization, time management and attention to detail, with the ability to work independently and manage competing deadlines.
- Proficiency in Microsoft Word, Excel and PowerPoint, as well as experience using CRM and digital collaboration platforms.

Additional requirements

- Must reside in Bogotá or the surrounding metropolitan area.
- Must be legally authorized to work in Colombia.
- Must be available for regular partner meetings and visits, as well as domestic and international travel.
- Occasional evening and weekend participation will be required for events, trade shows and familiarization trips.

What we offer

- Competitive compensation commensurate with experience.
- Paid vacation and birthday day off.
- Professional learning and development opportunities.
- The opportunity to travel and experience destinations and tourism products firsthand.
- A collaborative, international working environment within the travel and tourism industry.

Interested candidates are invited to apply through LinkedIn.

📌 Sales & Marketing Manager – Tourism (Colombia) (Bogotá)
🏢 Global Marketing u0026amp; Sales
📍 Bogotá